Tactics around anchor text

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when …

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Reasons why you cannot learn indexed pages well

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Use Fetch as Google to test whether …

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How to really understand meta tags

Use SEO strategies to build online visibility. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit …

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Things to avoid when dealing with rankings

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. The Big Question—will this content endure?—is thankfully something you can control, to …

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Make html the main focus of your marketing tactics

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. It’s a clear sign to Google that when people are looking for a certain product, they want to see yours. Is your article hiding among millions of others, difficult to find and …

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Go long-tail and forget duplication

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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Learning about analysis

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Proofread The Content Before You Go Live

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking …

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Having fun with gateway sites

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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Quick tips regarding RSS feeds

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. As smart and sophisticated as search engines have become, they still understand …

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Invest in analytics

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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Search engine health checks should look at content

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely …

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Make walled garden sites your centre of attention

You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your …

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Let's talk about SEO

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the …

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What to do if Your Website is a Victim of Negative SEO

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Repurpose old gateway sites

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more …

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Latest developments in nofollow links

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content …

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More importance is given to web crawlers

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is …

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The infamy behind googlebot crawlers

Link building isn’t dead. Not by a long shot. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that …

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Can a techie truly understand dynamic pages

However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. What happens when you search for information? Take …

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Types of site changes brought on by non reciprocal links

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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Tell me more about html

Click submit and see if that content appears elsewhere on your website or on the Web. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? While domain strength is similar …

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The broken link-building method aided by web 2.0

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Don’t forget that one source for information about keywords is your own web logs. These items include the titles for your pages, meta descriptions and H …

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Search marketing implications related to bounce rates

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content …

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To get fast rankings, you need indexed pages

It is often good practice to state what the website contains or offers and why the user should visit it. SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Keep your existing hosting provider …

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Small but important things to observe about domain authority

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. These pages can also create a lot of duplication on site. Your content can target any audience, but if it doesn …

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Difficult things about nofollow links

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. What is Google bot? This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Fourteen …

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What everyone ought to know about googlebot crawlers

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. A great …

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How to learn about CTR in a few hours

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. The content that is not generated by a human after due thought …

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Fun with link exchanges for now

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and …

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Understand about URLs

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Make sure to budget appropriately. Keyword research is an entire sub-discipline within SEO and it …

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Self-publishing Parasite SEO based purely on sitemaps

As you know, it’s not enough to just do “on page” corrections and create quality content. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Effective Search Engine Optimisation is a …

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Try, test, repeat

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the …

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