Self-publishing Parasite SEO based purely on plugins

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. Although not all errors are created equal …

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Make SEO campaigns your centre of attention

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. You shouldn’t wait passively for people to finally …

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One important aspect is SERPs

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to …

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Repurpose old analysis

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

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Why is Social Media important for Local Businesses?

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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Taboos about RSS feeds that you should know

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. It’s one of the great things about the field. which is used to tell the browser the ratio or scale between the Website …

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Are search volumes affected by rankings

Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Do not be confused about paid links and paid SEO. A paid link is where you buy a link …

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Maybe sitemaps will be a thing of the past

Pages should be free of HTML validation errors. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. That way, your site gets shown to the people most likely to benefit from it. Don’t write only for the purpose of …

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Reasons why marketers love link bait

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Ha!) I spend …

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Why is citation consistency important?

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s …

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Layout, formatting and analytics combine to make great SEO

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people …

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Understanding webmaster tools

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. In the …

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This story about search queries will haunt you forever

I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. Google has placed an increased onus on trust in recent times. If Google trusts your site, it …

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Helping you make intelligent marketing decisions

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Are search volumes affected by search queries

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. SEO is an integral part …

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We've reached a tipping point when it comes to SERPs

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality …

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How to Use Google Plus to Get Better Rankings

When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Correct optimisation of the page also needs to be done for the search engine to understand the page content. However …

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I urge you to think about forums

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. This keyword isn’t very specific and as such it will likely have a large amount of competition. And we would get a very good idea if …

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Start simple, but don't forget reporting

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally …

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Repurpose old trust rank

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other …

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Be mindful of social media

Do you know why evergreen content is valuable? Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. What are little known facts that a shopper for that product or service should know? It is also easy to fail to get the benefit of …

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Hidden facts about onsite SEO

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Quality means …

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Pay attention to duplication

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If …

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Each page should have its own title tag

Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and …

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The truth about page impressions

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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Never underestimate the influence of googlebot crawlers

There is a very thin line between reasonable duplicate content and thin content. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline. Study your niche (a.k.a. know your target audience!) and write specifically for …

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Reasons that people rely on cloaking

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Everything you need to know about walled garden sites

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Google has really focused its algorithm on providing relevant content in search. They want …

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How do you feel about search engine spiders now?

Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know …

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Reasons that marketers love quality

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. For many, SEO seems like a …

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Difficult things about keyword research

The right threshold for you may differ. If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. The fastest turn around in organic traffic comes from small tweaks to existing pages. Is your web content long enough? Does it have enough substance …

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