Random musings on blogs

Head and long tail: What's the difference? The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. The moment you have linked your site to other websites that have authority, Google will always reward you …

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Improve engagement by utilising plugins

Now you’re definitely going to rank for your keywords. Your customers may not realize it, but high search rankings make you more credible in their eyes. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map …

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This year will be the year of search queries

Google is becoming increasingly less tolerant of cross site duplication, i.e. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to do business. Web spiders, also known as robots, are computer programs that follow links from known …

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Adopt a customer centric view of landing pages

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Learn the search engine results page (SERP). Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means …

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Emphasizing fast results by using scraping

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business …

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Be clear, truthful and accurate when it comes to doorway sites

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within …

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Reasons why marketers love stickiness

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Keep …

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Bucket brigades based on ROI

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that …

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All you wanted to know about html but were afraid to ask

What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Web crawlers crawl the Web. These crawlers follow links to discover the pages on the …

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Lessons I learned about organic links

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy …

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Metrics aren't always important (and they can be harmful)

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Companies that repeatedly add links to directories are also more …

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Reasons why you cannot learn splogs well

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. It doesn’t matter how big or small your company’s marketing budget …

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Succeeding in SEO means paying attention to comment spam

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements …

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The latest trends in CTR

Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How can I help my audience?” Now, we know that’s easy to say – however, it really can be that simple when getting started with your …

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Auditing an Existing Site to Identify SEO Problems

In a nutshell, it gets your ranking on the first pages of search results. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Use your keywords in the meta-tags, web page title, sub-headers …

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Clarification about content

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. From a quality page point of view, duplicate content is a low-quality …

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Canonical URLs for SEO

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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This story about white hat SEO will haunt you forever

It is also worth checking out your main competition to see which keywords they are targeting. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Ensure links to your website aren’t trying to …

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Make it sufficiently broad in terms of page impressions

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. For instance, unless you write …

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Headings and plugins

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is …

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The hidden agenda of comment spam

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Whether you are building links …

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The truth about social media

It’s an iconic brand, online and offline, that has a proven track record with consumers. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The first organic search result for any given keyword typically gets over 30% of clicks. One question …

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Optimise your site, paying special attention to anchor text

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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How to learn about backlinks in a few hours

You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as …

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