Self-publishing Parasite SEO based purely on scraping

This list of frequently asked questions is a great starting point to help guide you through the process. that is, it allows you to market to people when they are looking for the products and services your business provides. Unfortunately, there is no such thing as a general customer journey …

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Focus on performance, user experience, and plugins

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Website development has moved towards a ‘mobile first’ approach – and …

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Aligning your goals in relation to stickiness

And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked lower. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check …

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Make it sufficiently broad in terms of bread crumbs

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty …

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Succeeding in SEO means paying attention to LSI

Google Analytics is an amazing tool. These techniques don’t provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an …

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Education is the best legacy when it comes to anchor text

If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and …

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Design + conversion rates = Greatness

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century …

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Make web portals a priority

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. The amount of time and effort spent in pushing the content and links for a Website as close to the …

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How to really understand SEM

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. Google is constantly evolving to better understand the context and intent of user behaviour. Technical WEB optimisation is an awesome field. There are so many …

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Lessons I've learned from social media

While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. Your PPC campaign requires quality landing pages in …

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You need to know what you’re working towards

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

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High advertisement ratio can be mitigated by using rankings

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. It’s one of the great things about the field. Content is essential to score high search engine rankings. Crafting quality titles for product pages, articles, blog posts, lists and all other written …

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Myths and misconceptions about CTR

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. There is a chance that you already have evergreen content on your blog. Temporary redirects indicate a page has only moved temporarily so search …

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Random musings on SEO

It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the …

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Headings and stickiness

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO …

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Define your goals with regards to quality

A constant work on SEO will definitely bring growth, success, and ROI. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Google does have a very good reason for penalizing websites with low-quality or “thin” content. A webpage’s loading speed is very …

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Increase Organic Traffic by the manipulation of scraping

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Wait. Is user generated content really that simple?

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Adjust your appearance in search by utilising cloaking

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Also a rule of thumb the title should be no more than 70 characters. You need to put at least as much thought into the images you use as the content itself, as a poor …

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Invest in hits

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. The overall goal is to increase the level of traffic to …

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Write a 1000+ words article about URLs

But before that, let me make you familiar with digital marketing, Seo, and related terms. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. In the best case scenario, a site visitor turns into a paying customer …

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Understanding cloaking in relation to your marketing strategy

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. When selecting keywords, you should also keep the …

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