Are search volumes affected by quality

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. All backlinks are not created equal - make sure your websites inbound …

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Create content about canonical URLs

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). A great way to boost your site’s search …

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Find a word on a Web page

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Google is constantly looking for ways to improve the quality of their search results. You need to look at your website’s analytics to see what actually happens there. Google will send people looking for …

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Domain name – make it brandable

In today’s competitive market, SEO is more important than ever. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else …

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Take care when dealing with googlebot crawlers

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Mobile content should be short, useful, interesting, and …

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Is this the end of keyword stuffing as we know it?

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when …

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The best advice I've listened to about metrics

The main text content on the page must be unique to avoid Google’s page quality algorithms. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to …

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Latest developments in web portals

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Search engine optimisation isn't always enjoyable …

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Self-publishing Parasite SEO based purely on html

Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. In addition to the actual text on your web pages, search engines …

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Personalization counts: how do conversion rates fit into this?

It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. Google has access to all this incredible …

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Useful tips from experts in content

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Clearly define your …

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Everything you need to know about duplication

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the …

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Create an Engaging Web Presence by the use of trust rank

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Businesses can leverage local …

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Reasons why marketers love inbound links

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Go long-tail and forget splogs

You can also use platforms like Twitter to find potential customers and draw them to your brand. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. A meta description is a short paragraph which is displayed under a …

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Types of site changes brought on by citations

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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Write a keyword-rich introduction about forums

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated …

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Losing Focus on link bait

But many applications that previously were remote to what we used to judge SEO no more are. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. If you’re going to undertaken business blogging …

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My thoughts on Google algorithms

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. Stay on top of relevant trends, create “how-to” blog posts …

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Publish The Usual Static Pages

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! As long as the post can be linked to and gain traffic long after it is originally …

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Create Better Content

Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. Content serves as a much better …

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Create content about static pages

All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on …

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How to learn about rankings in a few hours

As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices. Organic search is a powerful channel for …

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What everyone ought to know about plugins

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Monitoring Is the Key to Negative SEO Protection

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely …

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Improve engagement by utilising web crawlers

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

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