Make it sufficiently broad in terms of scraping

Google alone updates their main algorithm anywhere from 500-600 times a year. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. If people like your content, Google automatically likes it. Make sure to link not only to external sources but also to your …

more ...


One element of your strategy should look at static pages

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed …

more ...

Taboos about SEO that you should know

Be honest with yourself; if you spare their feelings, remember that the general public won’t always be as kind. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Sometimes you …

more ...

Beginner's guide to content

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords …

more ...

Beginner's guide to text links

It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. he no follow link tag …

more ...

Quality over Quantity

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Over the last decade, I’ve had lots of success with SEO on my website and that of my …

more ...

Chase down citations and local links

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website …

more ...

I urge you to think about inbound links

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a …

more ...

This year will be the year of splogs

To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. Finally, the content on your website can do a great deal to bolster your search engine rankings. Getting high rankings on search …

more ...

Emphasizing fast results by using link exchanges

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

more ...



Beginner's guide to user generated content

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Conversion is a cost-effective, direct method of improving revenue. How you should do SEO?

One important aspect is SERPs

Google Search …

more ...

Google ranking factors can be affected by ROI

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? These phrases are regular composed of …

more ...

The infamy behind web crawlers

Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Buying backlinks can and does …

more ...

Use SEO-Friendly URLS

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

more ...

Maybe RSS feeds will be a thing of the past

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

more ...

Spend your time actually optimizing for just one or two keywords

Solving real customer problems is a major key to mastering evergreen content marketing. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Not particularly pioneering, but 10 years ago, it was a tried and …

more ...


Hidden facts about inbound links

this is done in several forms. Many webmasters only want to rank well for single words (rather than chains of words). The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft …

more ...

Remember that web portals make the web go round

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. There are an infinite number of places you could conceivably build backlinks for your website, and the …

more ...

Lets look at our approach to inbound links

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Despite this reality, many are the site …

more ...

Reasons why you cannot fully understand javascript

Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. Keyword research is still useful when trying to decide on …

more ...

The benefits of SEO to your search marketing strategy

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Repeatedly building over-optimized, spammy backlinks overtime will lead to a …

more ...


Its all about LSI

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC …

more ...

Every SEO Plan Is Custom

Where are you seeing the fastest movement in the SERP’s? If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. This …

more ...



Keep an eye on anchor text

What if their competing service page does a much better job of making it clear they understand the shopper’s wants/needs/struggles? The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. This is a major problem, which can …

more ...

Takeaway tips for duplication

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could …

more ...

How to focus on backlinks

While thin content is not necessarily intentional, there is no way for a search engine to determine that. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. I spent years and years focusing on doing nothing but …

more ...

The reason everyone loves CTR

In other words, with SEO, half the battle is won before it even starts. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better …

more ...