Ways to tell you're suffering from an obsession with page rank

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. If you have an online business or …

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The latest trends in webmaster tools

Some people and businesses are tempted by the “rank high quick” schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Many people get stuck at the starting line when coming up with evergreen content. The world is always changing, and you …

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Measure the quality and uniqueness

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content …

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Don’t forget about non reciprocal links

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. At some …

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Who links back to my site?

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Placing keywords in these …

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Don’t forget RSS feeds

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Link building is also spreading brand awareness and capturing referral traffic. Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously …

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Reasons why you cannot learn 301 redirects well

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Google is constantly looking for ways to improve the quality of their search results. Entering head terms into Google and making note of …

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Here's what industry insiders think about link bait

This is usually enough to get the link removed. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page …

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The worst advice I've heard about reporting

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. After all …

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Can analytics really make a difference?

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. How …

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Authority Websites through Google Search Console

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong …

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Keyword research helps you get into your customers’ heads

What happens when you search for information? There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Long form content is an …

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Tell me more about doorway sites

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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Cut me some SEO slack

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Monitoring tools are a huge part of ensuring only quality links are connected to …

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Top trends in user generated content to watch

Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their …

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Reasons that people rely on SEO

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Though buying links may be a good marketing strategy, Google is on the lookout and …

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The mysterious world of analysis

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. It mostly depends …

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How to learn about social media in a few hours

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. Focus on building trust as opposed to trying to bend and break …

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How do you present SEO services?

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Link Exchange is another good way for building links. However, you need to be careful with this one. I …

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Its all about organic links

Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking …

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The hidden agenda of RSS feeds

Paid link-building is considered black hat SEO and is likely to incur a penalty. Therefore, you will want to check that everything is intact with it. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality …

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The hidden agenda of social media

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. The bottom line is that if you’re focusing on a small group of generic keywords …

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Is this the end of landing pages as we know it?

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

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Fun with html for now

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Without considering a search engine user's intent, you will attract too much unqualified traffic. People have different search behaviours and of …

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Combine responsive design and SERPs for Supercharged SEO

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. The driver of any heavy-duty link campaign is the quality and …

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Combine responsive design and analytics for Supercharged SEO

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Customized information will …

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Maybe search queries will be a thing of the past

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. Many free and fee-based keyword research …

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Facts about keyword density that will make you think twice

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Think broad and then drill down into more specific topics. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Most …

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How the Changes in HTML 5 Will Affect SEO?

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Its all about domain authority

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? It is very important that you are careful about …

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Be mindful of dynamic pages

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Quality over quantity when it comes to domain authority

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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Let's talk about link building

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. The Web crawlers usually …

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Facts about keyword stuffing that will make you think twice

The gibberish score helps with that. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Faceted navigation allows users to filter …

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