Hidden facts about link exchanges

Inbound links refer to links on other websites which point to your website. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in …

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Are search volumes affected by anchor text

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website …

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Write about dynamic pages

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Web pages containing matching verbiage will have lower visibility in searches. Keep in mind however …

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Consider keyword density at the inception

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. As I already stated, SEO generates valuable traffic. Google recognizes that a site might have two versions on the same page (web version and printer …

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Things your competitors know about anchor text

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in …

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What's the story about webmaster tools

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a …

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Analyse your existing authority sites

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. With over 6 websites online for every person on earth, you need to be ready …

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Layout, formatting and analysis combine to make great SEO

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Block bad URLs with robot.txt

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. email, mobile, TV, radio, etc. For one, it will increase the bounce rate …

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Everything you need to know about web crawlers

And what’s better, blogging gives you another SEO benefit: fresh content. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. You will need to present information in an easy-to-follow fashion. Having this long-lasting content on your blog and …

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I bet you didn't know this about meta tags

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Analyse your existing SEM

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

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The infamy behind web crawlers

It’s no exaggeration to say Google got blindsided by social. your home page or blog listing pages). They first launched Google Wave, which was a copy of Facebook, but it failed within a week. SEO is Search Engine Optimization.

You may be asked about web portals in your marketing …

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Reasons that marketers love static pages

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton …

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Make web crawlers the focal point of your marketing efforts

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

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Start simple, but don't forget landing pages

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Amazon search and YouTube & Video search need to be taken into account …

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Quick tips regarding quality

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Links aren't everything in SEO …

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Aligning your goals in relation to bread crumbs

It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Find the most relevant and search keywords that relate to the content you …

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Useful tips from experts in html

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds …

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Hidden facts about conversion rates

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. You don’t have to be an astrophysicist to understand that a spike in users from a particular place …

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Unlocking the mystery of link bait

Categories are other components of blogs that can help your SEO effort. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. The markup languages have become more important to SEO. The key is to know your audience.

One element of your strategy should look …

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Write about domain authority

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added …

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One element of your strategy should look at authority sites

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). For small businesses, the best approach to identifying target keywords requires …

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