Things your competitors know about citations

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. If each blog post, article or press release …

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Try to target a hungry crowd by paying attention to nofollow links

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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The back story of googlebot crawlers

Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can …

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Let's follow meta tags best practise

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Online marketing changes quickly when it comes to inbound links

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists …

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One important aspect is 301 redirects

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. When it comes to using keywords …

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Adjust your appearance in search by utilising reporting

This means, for example, that the same keyword is always linked internally for a subpage. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Instead of writing stellar content, we are going to steal links (that’s what …

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Headings and widgets

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Many questions consumers ask these …

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Invest in citations

Sure, by itself, traffic is not going to make you any money. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high …

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Take care when dealing with 301 redirects

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Your headline …

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Make local search the main focus of your marketing tactics

Old school of link building has some improvisations. Many questions consumers ask these apps are questions on what services are nearby. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go …

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How you will benefit from SERPs

Search engines don’t like familiar or generic content. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as …

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Find out more about search queries

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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Design + comment spam = Greatness

In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. You should ensure that the first paragraph or so of text on …

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Reasons that marketers love static pages

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Every market, every vertical …

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Can doorway sites help improve my search engine placement?

URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. You can eliminate sets of duplicate pages by consolidating them …

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More focus is put on page impressions

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files …

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Google is looking at more than keyword usage

And that is why SEO is so difficult, in my view. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your …

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Don’t forget about hits

They take all the uniqueness and personality out of your website. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. To prove your value and make the most of your SEO …

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The secret behind backlinks

After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and …

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So lets talk about LSI and its importance to digital marketing

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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Random musings on search engine spiders

Search and email have been deemed the as the top internet activities. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Often SEO projects …

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Things that make you love and hate widgets

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently …

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Maybe canonical URLs will be a thing of the past

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. When you incorporate real SEO into your website, you’ve …

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Wait. Is reporting really that simple?

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Google assumes that users …

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Make a good use of text links

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they …

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Personalization counts: how does ROI fit into this?

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search …

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Search marketing implications related to web crawlers

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. How you should …

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