The first choice should be backlinks

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Rather than simply searching for keywords and keyword …

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The hidden agenda of analysis

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. It is also in your best interest to understand that Google wants to present the best and most useful answers to users. After implementing any SEO technique, you need to monitor …

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Consider a VPS for SEO

Employees should not be writing reviews, ever. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds …

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Come up with the best headlines for your content

If every company has a product, then Google’s product is information; Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. There are two ways to appear in Google search results: organic and sponsored. If your content is consistently very short …

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To get fast rankings, you need site submissions

Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. Google even got that patented in 2009. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description …

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I bet you didn't know this about long tail search

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). A focus on the formatting of your page can facilitate the crawling for search engines, while it …

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Design + citations = Greatness

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. The content needed to fulfill the intent of a search varies based on the type of intent. Outbound, or external, links are links pointing …

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I urge you to think about inbound links

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

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Taboos about widgets that you should know

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a …

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Take care when dealing with domain authority

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The dashboard for My Business gives you the …

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Things about keyword density you have to experience yourself

Learn which industry ranking factors are important to your business and how to improve your online rankings. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine …

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Carve out time for concentrating on RSS feeds

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. However, if it’s too long and doesn’t cover a specific topic in …

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Can a techie truly understand search engine spiders

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Modern SEO is about so much more than keywords and meta tags. If the URL hasn’t been …

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Why web crawlers matter

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. It’s not enough to just …

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When auditing your site, take time to think about hits

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. It has long been understood that Google’s ranking algorithm is complex (by design). Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are …

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Don’t forget duplication

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. And, then, a little bit of on-page optimization. Mobile has different level of engagement- mobile …

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Understand about javascript

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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Thinking about anchor text makes everything OK

There are enough studies done by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. A layout that …

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Pay attention to page impressions

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all …

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Losing Focus on non reciprocal link

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Once upon a time, marketers focused on strategizing which keywords to place across their web …

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Be mindful of html

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Increasing your search visibility is …

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The latest trends in link bait

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. By properly using HTML tags, on-page linking, and …

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Create content about keyword research

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those …

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Understanding keywords

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. Thin content according …

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Personalization counts: how do authority sites fit into this?

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites …

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Unexpected ways 301 redirects can impact your marketing efforts

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. The best way to establish authority and credibility on your chosen topic …

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Find the right Chinese keywords

Can your title tag be improved to be more user-friendly? Duplicating portions of content is a natural part of the web. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is …

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Better Visibility on Social Media

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Whether …

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