The worst advice I've heard about link research

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if …

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Heading structure for your single posts / single pages

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want …

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Understanding onsite SEO in relation to your marketing strategy

When it comes to long-term SEO strategies, there are so many tactics to consider. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex …

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It’s a win-win strategy with an emphasis on anchor text

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Sitemap files contain a list of page URLs that you …

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Let's follow SERPs best practise

Yeah, it’s true that on some landing/sales pages you don’t want to talk your visitor’s ears off. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Would you refer this website to a friend or relative? Take …

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Single-keyword SEO has been a staple for a long time

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google’s algorithm is …

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Hire the Right SEO Company for Your Business

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or …

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How to really understand doorway sites

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant …

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To get fast rankings, you need link bait

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. If you are not currently tracking your website, you should implement those two programs right away. If you take the time to …

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Take care when dealing with keyword density

In itself it cannot be harmful for your SEO but what would Google prefer? If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking …

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More focus is put on indexed pages

Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. There was a time when “keyword density” meant something for SEO content. Great content must …

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Understanding stickiness

Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make …

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I urge you to think about inbound links

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. It’s also critical to ensure that review content is not duplicated …

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Make gateway sites your centre of attention

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

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Quick tips regarding citations

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts …

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Find out more about non reciprocal links

How-to tutorials and guides can also make for excellent evergreen content. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. You need to pick the right field on which to do …

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Make a good use of your competitors’ keywords

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t …

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Marketing costs generally encompass a broad area

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact …

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