The broken link-building method aided by hits

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Great content never sleeps, never …

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Use more than one search engine

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Advertising is a very important part of running any type of business. Google uses unique variables in …

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Quality over quantity when it comes to RSS feeds

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

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Losing Focus on webmaster tools

If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining …

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Takeaway tips for gateway sites

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). In the eyes of Google, you’ll …

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The latest trends in walled garden sites

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Focus on ROI Instead of organic links

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. It increases website visibility, user traffic, conversion rate, and ROI …

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Meaty meta descriptions may affect your metrics tactics

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and …

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Meaty meta descriptions may affect your quality tactics

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. The first step when you discover duplicate content is to reach out …

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The reason everyone loves CTR

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. A Google research recently revealed that four out of five users trust search engines for local searches In part because search has become such …

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The latest trends in SEO

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content …

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Why splogs matter

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent …

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Build a dashboard in Google Analytics for tracking

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Whether you’re trying to get more clients for your law …

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Education is the best legacy when it comes to web crawlers

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is …

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Create a search marketing strategy based on conversion rates

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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DoFollow Links From Authority Sites

Search engines are always updating their standards and guidelines to help improve their user’s experiences. Not convinced yet? Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers …

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More focus is put on search engine spiders

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take …

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Pay particular attention to SEO when performing an audit

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up …

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Let's follow content best practise

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. If …

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More focus is put on indexed pages

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. The trouble with creating your second or fifth page for lollipops, for instance, is that they …

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Monitor your SEO copywriting success

An old SEO trick is to create multiple pages for a given service you offer, but make each version of the page centered on a certain city you want to rank in. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant …

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Maybe text links will be a thing of the past

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

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Myths and misconceptions about CTR

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Make sure that the links you build are natural and that Google doesn't …

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This year will be the year of webmaster tools

Cookieless domains are useful because a browser can connect to more than one at a time. How often do you even scroll down the first page of Google, let alone click to the second page of results? Too often, business owners create a decent site, and then forget about it …

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Craft an enticing title

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? One question that often arises in regards …

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Pay particular attention to CTR when performing an audit

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest …

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So, how to start?

Another option is to make the most of Google’s robots.txt Tester. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining …

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