Combine responsive design and analytics for Supercharged SEO

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Customized information will …

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How do you feel about search engine spiders now?

Advertisers will bid for ad placement, which means a business will show amongst a search engines sponsored links. he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know …

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Make a good use of text links

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they …

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Personalization counts: how does ROI fit into this?

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search …

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Adjust your appearance in search by utilising cloaking

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Also a rule of thumb the title should be no more than 70 characters. You need to put at least as much thought into the images you use as the content itself, as a poor …

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Reasons that marketers love quality

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. For many, SEO seems like a …

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Search marketing implications related to web crawlers

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. How you should …

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What everyone ought to know about plugins

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Invest in hits

Satisfy your users’ intent. Give them the information they seek! Perhaps they are searching for formal wear. So, you are trying to rank for those things, tuxedos and formal dresses or wedding outfits, which are tough to rank for. The overall goal is to increase the level of traffic to …

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Maybe search queries will be a thing of the past

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. Many free and fee-based keyword research …

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Write a 1000+ words article about URLs

But before that, let me make you familiar with digital marketing, Seo, and related terms. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. In the best case scenario, a site visitor turns into a paying customer …

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Facts about keyword density that will make you think twice

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Think broad and then drill down into more specific topics. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. Most …

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Keep an eye on anchor text

What if their competing service page does a much better job of making it clear they understand the shopper’s wants/needs/struggles? The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. This is a major problem, which can …

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Personalization counts: how do authority sites fit into this?

Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites …

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Unexpected ways 301 redirects can impact your marketing efforts

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. The best way to establish authority and credibility on your chosen topic …

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Find the right Chinese keywords

Can your title tag be improved to be more user-friendly? Duplicating portions of content is a natural part of the web. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is …

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Monitoring Is the Key to Negative SEO Protection

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It’s one thing to provide a list of items that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely …

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Takeaway tips for duplication

Firstly, it’s worth checking out your website’s current page load time with Google’s handy PageSpeed Insights Tool. LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could …

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Understand about URLs

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Make sure to budget appropriately. Keyword research is an entire sub-discipline within SEO and it …

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Better Visibility on Social Media

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Whether …

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Difficult things about keyword research

The right threshold for you may differ. If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. The fastest turn around in organic traffic comes from small tweaks to existing pages. Is your web content long enough? Does it have enough substance …

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How the Changes in HTML 5 Will Affect SEO?

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Its all about domain authority

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? It is very important that you are careful about …

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Understanding cloaking in relation to your marketing strategy

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. When selecting keywords, you should also keep the …

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Be mindful of dynamic pages

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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How to focus on backlinks

While thin content is not necessarily intentional, there is no way for a search engine to determine that. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. I spent years and years focusing on doing nothing but …

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Quality over quantity when it comes to domain authority

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

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The reason everyone loves CTR

In other words, with SEO, half the battle is won before it even starts. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better …

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Write about domain authority

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added …

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Let's talk about link building

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. The Web crawlers usually …

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Self-publishing Parasite SEO based purely on sitemaps

As you know, it’s not enough to just do “on page” corrections and create quality content. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Effective Search Engine Optimisation is a …

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How to learn about backlinks in a few hours

You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as …

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Facts about keyword stuffing that will make you think twice

The gibberish score helps with that. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. Faceted navigation allows users to filter …

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Improve engagement by utilising web crawlers

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

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Marketing costs generally encompass a broad area

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact …

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One element of your strategy should look at authority sites

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). For small businesses, the best approach to identifying target keywords requires …

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So, how to start?

Another option is to make the most of Google’s robots.txt Tester. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining …

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Try, test, repeat

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the …

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