Is this the end of landing pages as we know it?

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

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So lets talk about LSI and its importance to digital marketing

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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Hidden facts about onsite SEO

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Quality means …

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Make gateway sites your centre of attention

As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on …

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More focus is put on indexed pages

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. The trouble with creating your second or fifth page for lollipops, for instance, is that they …

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Useful tips from experts in html

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds …

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What everyone ought to know about googlebot crawlers

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Use that information to write exceptional content and do not be afraid to let the world know about what you have to offer. A great …

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The hidden agenda of comment spam

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Whether you are building links …

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How to learn about CTR in a few hours

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. The content that is not generated by a human after due thought …

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Monitor your SEO copywriting success

An old SEO trick is to create multiple pages for a given service you offer, but make each version of the page centered on a certain city you want to rank in. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant …

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Pay attention to duplication

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If …

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Create content about static pages

All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on …

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Fun with link exchanges for now

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and …

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Increase Organic Traffic by the manipulation of scraping

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Quick tips regarding citations

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts …

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Each page should have its own title tag

Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and …

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Its all about LSI

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC …

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Random musings on search engine spiders

Search and email have been deemed the as the top internet activities. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Often SEO projects …

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The truth about page impressions

When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge …

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The truth about social media

It’s an iconic brand, online and offline, that has a proven track record with consumers. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The first organic search result for any given keyword typically gets over 30% of clicks. One question …

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Hidden facts about conversion rates

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. You don’t have to be an astrophysicist to understand that a spike in users from a particular place …

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Maybe text links will be a thing of the past

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

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Never underestimate the influence of googlebot crawlers

There is a very thin line between reasonable duplicate content and thin content. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline. Study your niche (a.k.a. know your target audience!) and write specifically for …

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Things that make you love and hate widgets

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently …

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Every SEO Plan Is Custom

Where are you seeing the fastest movement in the SERP’s? If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. This …

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Fun with html for now

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Without considering a search engine user's intent, you will attract too much unqualified traffic. People have different search behaviours and of …

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Myths and misconceptions about CTR

Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn’t exceed the recommended maximum of 150 words. Make sure that the links you build are natural and that Google doesn't …

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Reasons that people rely on cloaking

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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This year will be the year of webmaster tools

Cookieless domains are useful because a browser can connect to more than one at a time. How often do you even scroll down the first page of Google, let alone click to the second page of results? Too often, business owners create a decent site, and then forget about it …

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Wait. Is user generated content really that simple?

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Everything you need to know about walled garden sites

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Google has really focused its algorithm on providing relevant content in search. They want …

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How to learn about rankings in a few hours

As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices. Organic search is a powerful channel for …

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Maybe canonical URLs will be a thing of the past

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. When you incorporate real SEO into your website, you’ve …

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Unlocking the mystery of link bait

Categories are other components of blogs that can help your SEO effort. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. The markup languages have become more important to SEO. The key is to know your audience.

One element of your strategy should look …

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Combine responsive design and SERPs for Supercharged SEO

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. The driver of any heavy-duty link campaign is the quality and …

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Craft an enticing title

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? One question that often arises in regards …

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Optimise your site, paying special attention to anchor text

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

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Find out more about non reciprocal links

How-to tutorials and guides can also make for excellent evergreen content. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. You need to pick the right field on which to do …

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Pay particular attention to CTR when performing an audit

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest …

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Wait. Is reporting really that simple?

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Google assumes that users …

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Make a good use of your competitors’ keywords

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t …

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