How to Use Google Plus to Get Better Rankings

When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. Correct optimisation of the page also needs to be done for the search engine to understand the page content. However …

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Reasons that marketers love static pages

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton …

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This story about white hat SEO will haunt you forever

It is also worth checking out your main competition to see which keywords they are targeting. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Ensure links to your website aren’t trying to …

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Don’t forget about hits

They take all the uniqueness and personality out of your website. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. To prove your value and make the most of your SEO …

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I urge you to think about forums

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. This keyword isn’t very specific and as such it will likely have a large amount of competition. And we would get a very good idea if …

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Create a search marketing strategy based on conversion rates

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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Lets look at our approach to inbound links

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Despite this reality, many are the site …

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Make web crawlers the focal point of your marketing efforts

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

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More focus is put on indexed pages

Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. There was a time when “keyword density” meant something for SEO content. Great content must …

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Publish The Usual Static Pages

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! As long as the post can be linked to and gain traffic long after it is originally …

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Reasons why you cannot fully understand javascript

Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. Keyword research is still useful when trying to decide on …

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Tell me more about html

Click submit and see if that content appears elsewhere on your website or on the Web. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? While domain strength is similar …

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The hidden agenda of RSS feeds

Paid link-building is considered black hat SEO and is likely to incur a penalty. Therefore, you will want to check that everything is intact with it. Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality …

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Be mindful of html

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Increasing your search visibility is …

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Make it sufficiently broad in terms of page impressions

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. For instance, unless you write …

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The broken link-building method aided by web 2.0

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Don’t forget that one source for information about keywords is your own web logs. These items include the titles for your pages, meta descriptions and H …

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The hidden agenda of social media

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. The bottom line is that if you’re focusing on a small group of generic keywords …

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The latest trends in link bait

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. By properly using HTML tags, on-page linking, and …

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Create Better Content

Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. Content serves as a much better …

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Create content about keyword research

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those …

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Search marketing implications related to bounce rates

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content …

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Start simple, but don't forget reporting

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally …

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The benefits of SEO to your search marketing strategy

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Repeatedly building over-optimized, spammy backlinks overtime will lead to a …

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Understanding keywords

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. Thin content according …

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Understanding stickiness

Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make …

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DoFollow Links From Authority Sites

Search engines are always updating their standards and guidelines to help improve their user’s experiences. Not convinced yet? Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers …

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More focus is put on search engine spiders

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take …

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Start simple, but don't forget landing pages

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Amazon search and YouTube & Video search need to be taken into account …

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To get fast rankings, you need indexed pages

It is often good practice to state what the website contains or offers and why the user should visit it. SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Keep your existing hosting provider …

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Random musings on SEO

It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the …

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Small but important things to observe about domain authority

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. These pages can also create a lot of duplication on site. Your content can target any audience, but if it doesn …

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Headings and plugins

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is …

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Headings and stickiness

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO …

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Pay particular attention to SEO when performing an audit

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up …

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Quick tips regarding quality

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Links aren't everything in SEO …

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Let's follow content best practise

Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. If …

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Difficult things about nofollow links

To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. What is Google bot? This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Fourteen …

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I urge you to think about inbound links

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. It’s also critical to ensure that review content is not duplicated …

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Repurpose old trust rank

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other …

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The secret behind backlinks

After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and …

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Aligning your goals in relation to bread crumbs

It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Find the most relevant and search keywords that relate to the content you …

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Be mindful of social media

Do you know why evergreen content is valuable? Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. What are little known facts that a shopper for that product or service should know? It is also easy to fail to get the benefit of …

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Define your goals with regards to quality

A constant work on SEO will definitely bring growth, success, and ROI. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Google does have a very good reason for penalizing websites with low-quality or “thin” content. A webpage’s loading speed is very …

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