How to learn about social media in a few hours

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. Focus on building trust as opposed to trying to bend and break …

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Make walled garden sites your centre of attention

You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your …

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Maybe sitemaps will be a thing of the past

Pages should be free of HTML validation errors. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. That way, your site gets shown to the people most likely to benefit from it. Don’t write only for the purpose of …

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Reasons why marketers love link bait

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Ha!) I spend …

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Why is citation consistency important?

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s …

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Can doorway sites help improve my search engine placement?

URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. You can eliminate sets of duplicate pages by consolidating them …

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Layout, formatting and analytics combine to make great SEO

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people …

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Let's talk about SEO

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the …

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To get fast rankings, you need link bait

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. If you are not currently tracking your website, you should implement those two programs right away. If you take the time to …

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Types of site changes brought on by citations

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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Understanding webmaster tools

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. In the …

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What to do if Your Website is a Victim of Negative SEO

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Take care when dealing with keyword density

In itself it cannot be harmful for your SEO but what would Google prefer? If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking …

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Auditing an Existing Site to Identify SEO Problems

In a nutshell, it gets your ranking on the first pages of search results. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Use your keywords in the meta-tags, web page title, sub-headers …

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Clarification about content

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. From a quality page point of view, duplicate content is a low-quality …

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Pay attention to page impressions

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all …

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This story about search queries will haunt you forever

I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. Google has placed an increased onus on trust in recent times. If Google trusts your site, it …

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Write a keyword-rich introduction about forums

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated …

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How do you present SEO services?

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Link Exchange is another good way for building links. However, you need to be careful with this one. I …

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Build a dashboard in Google Analytics for tracking

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Whether you’re trying to get more clients for your law …

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Its all about organic links

Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking …

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Losing Focus on link bait

But many applications that previously were remote to what we used to judge SEO no more are. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. If you’re going to undertaken business blogging …

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Losing Focus on non reciprocal link

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Once upon a time, marketers focused on strategizing which keywords to place across their web …

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More focus is put on page impressions

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files …

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My thoughts on Google algorithms

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. Stay on top of relevant trends, create “how-to” blog posts …

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Repurpose old gateway sites

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more …

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Analyse your existing SEM

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

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The infamy behind web crawlers

It’s no exaggeration to say Google got blindsided by social. your home page or blog listing pages). They first launched Google Wave, which was a copy of Facebook, but it failed within a week. SEO is Search Engine Optimization.

You may be asked about web portals in your marketing …

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Latest developments in nofollow links

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content …

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Google is looking at more than keyword usage

And that is why SEO is so difficult, in my view. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your …

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More importance is given to web crawlers

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is …

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The infamy behind googlebot crawlers

Link building isn’t dead. Not by a long shot. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that …

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Canonical URLs for SEO

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Education is the best legacy when it comes to web crawlers

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is …

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Helping you make intelligent marketing decisions

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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Hidden facts about inbound links

this is done in several forms. Many webmasters only want to rank well for single words (rather than chains of words). The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft …

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Are search volumes affected by search queries

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. By analyzing competitors and industry leaders, we can understand the keyword “gaps” on a website. SEO is an integral part …

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Can a techie truly understand dynamic pages

However, it takes many years of industry experience to notice trends and developments to help you find the right keywords and keyphrases. However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business. What happens when you search for information? Take …

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Remember that web portals make the web go round

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. There are an infinite number of places you could conceivably build backlinks for your website, and the …

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Types of site changes brought on by non reciprocal links

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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We've reached a tipping point when it comes to SERPs

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality …

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