Make local search the main focus of your marketing tactics

Old school of link building has some improvisations. Many questions consumers ask these apps are questions on what services are nearby. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go …

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Design + conversion rates = Greatness

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century …

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Make web portals a priority

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. The amount of time and effort spent in pushing the content and links for a Website as close to the …

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How you will benefit from SERPs

Search engines don’t like familiar or generic content. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as …

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Quick tips regarding RSS feeds

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. As smart and sophisticated as search engines have become, they still understand …

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Tell me more about doorway sites

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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Use SEO-Friendly URLS

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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How to really understand SEM

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. Google is constantly evolving to better understand the context and intent of user behaviour. Technical WEB optimisation is an awesome field. There are so many …

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Lessons I've learned from social media

While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. Your PPC campaign requires quality landing pages in …

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Single-keyword SEO has been a staple for a long time

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google’s algorithm is …

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Find out more about search queries

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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I bet you didn't know this about meta tags

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Maybe RSS feeds will be a thing of the past

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

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You need to know what you’re working towards

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

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Cut me some SEO slack

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Monitoring tools are a huge part of ensuring only quality links are connected to …

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The reason everyone loves CTR

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. A Google research recently revealed that four out of five users trust search engines for local searches In part because search has become such …

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High advertisement ratio can be mitigated by using rankings

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. It’s one of the great things about the field. Content is essential to score high search engine rankings. Crafting quality titles for product pages, articles, blog posts, lists and all other written …

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Top trends in user generated content to watch

Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their …

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When auditing your site, take time to think about hits

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. It has long been understood that Google’s ranking algorithm is complex (by design). Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are …

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Hire the Right SEO Company for Your Business

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or …

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Invest in analytics

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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Myths and misconceptions about CTR

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. There is a chance that you already have evergreen content on your blog. Temporary redirects indicate a page has only moved temporarily so search …

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Spend your time actually optimizing for just one or two keywords

Solving real customer problems is a major key to mastering evergreen content marketing. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Not particularly pioneering, but 10 years ago, it was a tried and …

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Reasons that people rely on SEO

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Though buying links may be a good marketing strategy, Google is on the lookout and …

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Succeeding in SEO means paying attention to comment spam

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements …

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The latest trends in CTR

Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How can I help my audience?” Now, we know that’s easy to say – however, it really can be that simple when getting started with your …

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The latest trends in SEO

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content …

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Design + comment spam = Greatness

In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. You should ensure that the first paragraph or so of text on …

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How to really understand doorway sites

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant …

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Taboos about RSS feeds that you should know

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. It’s one of the great things about the field. which is used to tell the browser the ratio or scale between the Website …

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Why splogs matter

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent …

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Don’t forget duplication

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. And, then, a little bit of on-page optimization. Mobile has different level of engagement- mobile …

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Reasons that marketers love static pages

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Every market, every vertical …

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Search engine health checks should look at content

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely …

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Understand about javascript

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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The mysterious world of analysis

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. It mostly depends …

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Are search volumes affected by rankings

Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Do not be confused about paid links and paid SEO. A paid link is where you buy a link …

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Thinking about anchor text makes everything OK

There are enough studies done by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. A layout that …

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