Take care when dealing with domain authority

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The dashboard for My Business gives you the …

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The latest trends in walled garden sites

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Focus on ROI Instead of organic links

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. It increases website visibility, user traffic, conversion rate, and ROI …

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Meaty meta descriptions may affect your metrics tactics

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and …

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Analyse your existing authority sites

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. With over 6 websites online for every person on earth, you need to be ready …

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Emphasizing fast results by using link exchanges

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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The worst advice I've heard about reporting

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. After all …

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Things about keyword density you have to experience yourself

Learn which industry ranking factors are important to your business and how to improve your online rankings. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine …

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Bucket brigades based on ROI

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that …

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Can analytics really make a difference?

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. How …

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Everything you need to know about duplication

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the …

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Layout, formatting and analysis combine to make great SEO

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Online marketing changes quickly when it comes to inbound links

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists …

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Create an Engaging Web Presence by the use of trust rank

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Businesses can leverage local …

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Let's follow SERPs best practise

Yeah, it’s true that on some landing/sales pages you don’t want to talk your visitor’s ears off. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Would you refer this website to a friend or relative? Take …

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One important aspect is 301 redirects

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. When it comes to using keywords …

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All you wanted to know about html but were afraid to ask

What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Web crawlers crawl the Web. These crawlers follow links to discover the pages on the …

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Lessons I learned about organic links

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy …

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Adjust your appearance in search by utilising reporting

This means, for example, that the same keyword is always linked internally for a subpage. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Instead of writing stellar content, we are going to steal links (that’s what …

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Beginner's guide to user generated content

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Conversion is a cost-effective, direct method of improving revenue. How you should do SEO?

One important aspect is SERPs

Google Search …

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Having fun with gateway sites

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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Metrics aren't always important (and they can be harmful)

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Companies that repeatedly add links to directories are also more …

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Authority Websites through Google Search Console

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong …

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Headings and widgets

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Many questions consumers ask these …

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Invest in citations

Sure, by itself, traffic is not going to make you any money. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high …

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Take care when dealing with 301 redirects

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Your headline …

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Carve out time for concentrating on RSS feeds

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. However, if it’s too long and doesn’t cover a specific topic in …

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Reasons why you cannot learn splogs well

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. It doesn’t matter how big or small your company’s marketing budget …

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Can a techie truly understand search engine spiders

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Modern SEO is about so much more than keywords and meta tags. If the URL hasn’t been …

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Google ranking factors can be affected by ROI

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? These phrases are regular composed of …

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Education is the best legacy when it comes to anchor text

If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and …

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Meaty meta descriptions may affect your quality tactics

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. The first step when you discover duplicate content is to reach out …

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Reasons why marketers love inbound links

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Why web crawlers matter

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. It’s not enough to just …

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Keyword research helps you get into your customers’ heads

What happens when you search for information? There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Long form content is an …

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The infamy behind web crawlers

Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Buying backlinks can and does …

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Block bad URLs with robot.txt

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. email, mobile, TV, radio, etc. For one, it will increase the bounce rate …

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Everything you need to know about web crawlers

And what’s better, blogging gives you another SEO benefit: fresh content. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. You will need to present information in an easy-to-follow fashion. Having this long-lasting content on your blog and …

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Go long-tail and forget splogs

You can also use platforms like Twitter to find potential customers and draw them to your brand. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. A meta description is a short paragraph which is displayed under a …

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