Repurpose old analysis

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

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Write about dynamic pages

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Web pages containing matching verbiage will have lower visibility in searches. Keep in mind however …

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To get fast rankings, you need site submissions

Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. Google even got that patented in 2009. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description …

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Who links back to my site?

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Placing keywords in these …

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Emphasizing fast results by using scraping

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business …

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Don’t forget RSS feeds

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Link building is also spreading brand awareness and capturing referral traffic. Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously …

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Beginner's guide to content

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords …

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Beginner's guide to text links

It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. he no follow link tag …

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Latest developments in web portals

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Search engine optimisation isn't always enjoyable …

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Reasons why you cannot learn 301 redirects well

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Google is constantly looking for ways to improve the quality of their search results. Entering head terms into Google and making note of …

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Things to avoid when dealing with rankings

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. The Big Question—will this content endure?—is thankfully something you can control, to …

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Quality over Quantity

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Over the last decade, I’ve had lots of success with SEO on my website and that of my …

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Self-publishing Parasite SEO based purely on html

Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. In addition to the actual text on your web pages, search engines …

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Why is Social Media important for Local Businesses?

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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Be clear, truthful and accurate when it comes to doorway sites

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within …

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Consider keyword density at the inception

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. As I already stated, SEO generates valuable traffic. Google recognizes that a site might have two versions on the same page (web version and printer …

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I bet you didn't know this about long tail search

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). A focus on the formatting of your page can facilitate the crawling for search engines, while it …

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The back story of googlebot crawlers

Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can …

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Design + citations = Greatness

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. The content needed to fulfill the intent of a search varies based on the type of intent. Outbound, or external, links are links pointing …

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Succeeding in SEO means paying attention to LSI

Google Analytics is an amazing tool. These techniques don’t provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an …

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Chase down citations and local links

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website …

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Make html the main focus of your marketing tactics

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. It’s a clear sign to Google that when people are looking for a certain product, they want to see yours. Is your article hiding among millions of others, difficult to find and …

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Personalization counts: how do conversion rates fit into this?

It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. Google has access to all this incredible …

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I urge you to think about inbound links

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

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Losing Focus on webmaster tools

If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining …

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Reasons why marketers love stickiness

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Keep …

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Let's follow meta tags best practise

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Go long-tail and forget duplication

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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Learning about analysis

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Proofread The Content Before You Go Live

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking …

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Takeaway tips for gateway sites

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). In the eyes of Google, you’ll …

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Things your competitors know about anchor text

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in …

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I urge you to think about inbound links

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a …

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What's the story about webmaster tools

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a …

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Here's what industry insiders think about link bait

This is usually enough to get the link removed. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page …

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It’s a win-win strategy with an emphasis on anchor text

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Sitemap files contain a list of page URLs that you …

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Taboos about widgets that you should know

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a …

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This year will be the year of splogs

To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. Finally, the content on your website can do a great deal to bolster your search engine rankings. Getting high rankings on search …

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Useful tips from experts in content

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Clearly define your …

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