I urge you to think about forums

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. This keyword isn’t very specific and as such it will likely have a large amount of competition. And we would get a very good idea if …

more ...

Lets look at our approach to inbound links

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Despite this reality, many are the site …

more ...

Reasons why you cannot fully understand javascript

Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. Keyword research is still useful when trying to decide on …

more ...

The latest trends in link bait

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. By properly using HTML tags, on-page linking, and …

more ...

Create Better Content

Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. Content serves as a much better …

more ...

To get fast rankings, you need indexed pages

It is often good practice to state what the website contains or offers and why the user should visit it. SEO, or “search engine optimization”, is the process of organically increasing the visibility of a web page in search engines, like Google, Yahoo and Bing. Keep your existing hosting provider …

more ...


Small but important things to observe about domain authority

When searching on mobile, there is a huge difference with desktop: Google knows exactly where you are and the results you get are customized according to your physical location. These pages can also create a lot of duplication on site. Your content can target any audience, but if it doesn …

more ...

Headings and stickiness

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO …

more ...

Quick tips regarding quality

If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. Links aren't everything in SEO …

more ...

Repurpose old trust rank

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other …

more ...


Aligning your goals in relation to bread crumbs

It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content becomes the project bottleneck, the roadblock, and the ultimate showstopper. Find the most relevant and search keywords that relate to the content you …

more ...

Is this the end of landing pages as we know it?

One of the biggest lessons I’ve learned is that keywords can really keep web pages focused, which is important in SEO. We look at buyer persona behavior, industry trends, competitors and more to build a list of targeted terms, and then we focus on one term per page. In …

more ...

So lets talk about LSI and its importance to digital marketing

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

more ...

Hidden facts about onsite SEO

Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to attract a higher percentage of relevant searchers. Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Quality means …

more ...



Random musings on search engine spiders

Search and email have been deemed the as the top internet activities. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Often SEO projects …

more ...

The truth about social media

It’s an iconic brand, online and offline, that has a proven track record with consumers. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The first organic search result for any given keyword typically gets over 30% of clicks. One question …

more ...


Wait. Is user generated content really that simple?

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

more ...

Craft an enticing title

It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? One question that often arises in regards …

more ...


Pay particular attention to CTR when performing an audit

When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also understand the most common segments of search intent. Keyword discovery is the first of three steps in my D–A–D keyword analysis technique. In discovery, you generate the longest …

more ...

Make a good use of your competitors’ keywords

A variety of studies support the idea that Google incorporate social signals when ranking a webpage. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t …

more ...

Combine responsive design and analytics for Supercharged SEO

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Customized information will …

more ...


Reasons that marketers love quality

The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. For many, SEO seems like a …

more ...

Keep an eye on anchor text

What if their competing service page does a much better job of making it clear they understand the shopper’s wants/needs/struggles? The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. This is a major problem, which can …

more ...

Better Visibility on Social Media

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Whether …

more ...


Let's talk about link building

One of the biggest mistakes to make when it comes to Twitter marketing is to focus, completely, on your brand identity. Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. The Web crawlers usually …

more ...

Improve engagement by utilising web crawlers

Reviews are a ranking factor for Google. Listings with many reviews tend to get better rankings. In addition, it helps if the keywords that you are trying to rank for appear in the reviews. There's also a correlation between high rankings and a mention of the city in the review …

more ...

Marketing costs generally encompass a broad area

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact …

more ...