Self-publishing Parasite SEO based purely on plugins

You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. Although not all errors are created equal …

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The latest trends in webmaster tools

Some people and businesses are tempted by the “rank high quick” schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. Many people get stuck at the starting line when coming up with evergreen content. The world is always changing, and you …

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Improve engagement by utilising plugins

Now you’re definitely going to rank for your keywords. Your customers may not realize it, but high search rankings make you more credible in their eyes. You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map …

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How to really understand meta tags

Use SEO strategies to build online visibility. Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit …

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Try to target a hungry crowd by paying attention to nofollow links

At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms …

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The best advice I've listened to about metrics

The main text content on the page must be unique to avoid Google’s page quality algorithms. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to …

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Adopt a customer centric view of landing pages

Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Learn the search engine results page (SERP). Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means …

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Write about dynamic pages

In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Web pages containing matching verbiage will have lower visibility in searches. Keep in mind however …

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Quality over Quantity

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Over the last decade, I’ve had lots of success with SEO on my website and that of my …

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Consider keyword density at the inception

But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. As I already stated, SEO generates valuable traffic. Google recognizes that a site might have two versions on the same page (web version and printer …

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The back story of googlebot crawlers

Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and sometimes they can …

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Succeeding in SEO means paying attention to LSI

Google Analytics is an amazing tool. These techniques don’t provide users with substantially unique or valuable content, and are in violation of our Webmaster Guidelines. If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an …

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Reasons why marketers love stickiness

Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Keep …

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Things your competitors know about anchor text

The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in …

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I urge you to think about inbound links

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a …

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Here's what industry insiders think about link bait

This is usually enough to get the link removed. therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page …

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It’s a win-win strategy with an emphasis on anchor text

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Sitemap files contain a list of page URLs that you …

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Bucket brigades based on ROI

Search engine algorithms are used by Search Engines to rank websites and their content accordingly. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that …

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Online marketing changes quickly when it comes to inbound links

Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. Several official blogs over the past few years have been focused on mobile search, and many digital marketing specialists …

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One important aspect is 301 redirects

Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. When it comes to using keywords …

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All you wanted to know about html but were afraid to ask

What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Web crawlers crawl the Web. These crawlers follow links to discover the pages on the …

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Having fun with gateway sites

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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Metrics aren't always important (and they can be harmful)

The purposeful use of anchor texts for internal links can lead to improved rankings for certain keywords. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Companies that repeatedly add links to directories are also more …

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Invest in citations

Sure, by itself, traffic is not going to make you any money. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high …

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Why web crawlers matter

On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines. Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. It’s not enough to just …

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The infamy behind web crawlers

Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Buying backlinks can and does …

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Make web portals a priority

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. The amount of time and effort spent in pushing the content and links for a Website as close to the …

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Quick tips regarding RSS feeds

The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. As smart and sophisticated as search engines have become, they still understand …

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I bet you didn't know this about meta tags

With the rise in the use of Smartphones (over 50% of searches are now mobile) it’s more important than ever to make sure that individual products and services rank highly on Google. It’s all well and good having your landing page rank highly, but if your products/services …

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Invest in analytics

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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Search engine health checks should look at content

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely …

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How to learn about social media in a few hours

If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. Focus on building trust as opposed to trying to bend and break …

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Why is citation consistency important?

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s …

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Can doorway sites help improve my search engine placement?

URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should avoid page IDs. You can eliminate sets of duplicate pages by consolidating them …

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Types of site changes brought on by citations

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking …

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Take care when dealing with keyword density

In itself it cannot be harmful for your SEO but what would Google prefer? If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking …

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Auditing an Existing Site to Identify SEO Problems

In a nutshell, it gets your ranking on the first pages of search results. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Use your keywords in the meta-tags, web page title, sub-headers …

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More importance is given to web crawlers

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is …

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Helping you make intelligent marketing decisions

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

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We've reached a tipping point when it comes to SERPs

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality …

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