Make it sufficiently broad in terms of scraping

Google alone updates their main algorithm anywhere from 500-600 times a year. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. If people like your content, Google automatically likes it. Make sure to link not only to external sources but also to your …

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The broken link-building method aided by hits

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Great content never sleeps, never …

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The hidden agenda of analysis

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. It is also in your best interest to understand that Google wants to present the best and most useful answers to users. After implementing any SEO technique, you need to monitor …

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Taboos about SEO that you should know

Be honest with yourself; if you spare their feelings, remember that the general public won’t always be as kind. Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. Sometimes you …

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Measure the quality and uniqueness

When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many of our clients writing content …

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Quality over quantity when it comes to RSS feeds

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these …

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Make it sufficiently broad in terms of bread crumbs

Sure, search engines are getting better at understanding context and ranking content without heavy-handed keyword targeting. However, they still need help understanding what your content is about. Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty …

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Come up with the best headlines for your content

If every company has a product, then Google’s product is information; Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. There are two ways to appear in Google search results: organic and sponsored. If your content is consistently very short …

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Who links back to my site?

Every SEO strategy focusing on making the best website possible, will make a website more usable and user-friendly. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Placing keywords in these …

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Emphasizing fast results by using scraping

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business …

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Reasons why you cannot learn 301 redirects well

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Google is constantly looking for ways to improve the quality of their search results. Entering head terms into Google and making note of …

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Why is Social Media important for Local Businesses?

People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your …

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I bet you didn't know this about long tail search

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). A focus on the formatting of your page can facilitate the crawling for search engines, while it …

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Losing Focus on webmaster tools

If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining …

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The latest trends in walled garden sites

There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market? That others would share with their readers? Making use of the assets your business has will be a hook for …

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Focus on ROI Instead of organic links

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. It increases website visibility, user traffic, conversion rate, and ROI …

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Analyse your existing authority sites

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. With over 6 websites online for every person on earth, you need to be ready …

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Emphasizing fast results by using link exchanges

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are …

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Everything you need to know about duplication

SEO, also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the …

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Lessons I learned about organic links

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy …

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Authority Websites through Google Search Console

Google has advanced algorithms to make out if you are generating thin content to improve your SEO. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong …

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Headings and widgets

The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. Many questions consumers ask these …

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Carve out time for concentrating on RSS feeds

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. However, if it’s too long and doesn’t cover a specific topic in …

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Google ranking factors can be affected by ROI

For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? These phrases are regular composed of …

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Reasons why marketers love inbound links

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

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Design + conversion rates = Greatness

Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy. Used by companies to promote their products and services, SEO services have become a vital part of 21st Century …

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Use SEO-Friendly URLS

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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How to really understand SEM

Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. Google is constantly evolving to better understand the context and intent of user behaviour. Technical WEB optimisation is an awesome field. There are so many …

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Find out more about search queries

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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You need to know what you’re working towards

SEO normally has a very good ROI so by not using SEO, you’re missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you’re missing out on that opportunity if …

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Cut me some SEO slack

Assuming you can skip SEO and just 'wing-it' might keep you from reaching your full business potential. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Monitoring tools are a huge part of ensuring only quality links are connected to …

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The reason everyone loves CTR

Keyword stuffing was a common strategy back in the 1990s and the early 2000s, when Google and other search engines relied heavily on exact keyword matches. A Google research recently revealed that four out of five users trust search engines for local searches In part because search has become such …

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High advertisement ratio can be mitigated by using rankings

Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. It’s one of the great things about the field. Content is essential to score high search engine rankings. Crafting quality titles for product pages, articles, blog posts, lists and all other written …

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The latest trends in CTR

Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How can I help my audience?” Now, we know that’s easy to say – however, it really can be that simple when getting started with your …

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The latest trends in SEO

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. Invalid CSS can cause pages to be incorrectly displayed which means visitors may not see your content …

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Why splogs matter

If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent …

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The mysterious world of analysis

Prefer permanent redirects (status 301) over temporary redirects (usually status 302 and 307). Already, more video content is being created than can ever be watched, more text is being written than can ever be read and more podcasts are being recorded than can ever be listened to. It mostly depends …

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Thinking about anchor text makes everything OK

There are enough studies done by leading SEO experts out there that suggest that there’s a high correlation with optimizing them and higher rankings in SERPs. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. A layout that …

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Make walled garden sites your centre of attention

You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your …

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Understanding webmaster tools

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. In the …

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