Self-publishing Parasite SEO based purely on scraping

This list of frequently asked questions is a great starting point to help guide you through the process. that is, it allows you to market to people when they are looking for the products and services your business provides. Unfortunately, there is no such thing as a general customer journey …

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Tactics around anchor text

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when …

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One important aspect is SERPs

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to …

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One element of your strategy should look at static pages

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed …

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Don’t forget about non reciprocal links

Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. At some …

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Consider a VPS for SEO

Employees should not be writing reviews, ever. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds …

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Repurpose old analysis

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

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To get fast rankings, you need site submissions

Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. Google even got that patented in 2009. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description …

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Self-publishing Parasite SEO based purely on html

Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. In addition to the actual text on your web pages, search engines …

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Chase down citations and local links

It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website …

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Make html the main focus of your marketing tactics

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. It’s a clear sign to Google that when people are looking for a certain product, they want to see yours. Is your article hiding among millions of others, difficult to find and …

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I urge you to think about inbound links

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

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Go long-tail and forget duplication

Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website …

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Learning about analysis

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Proofread The Content Before You Go Live

This sort of traffic can be a great signal to search engines that you are delivering something on your site that your audience is interested in. The moment you have linked your site to other websites that have authority, Google will always reward you in the form of higher ranking …

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Take care when dealing with domain authority

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The dashboard for My Business gives you the …

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Can a techie truly understand search engine spiders

When you find a page on your site that looks like it features short, hastily written content, search through the rest of your site for other terms that appear on the page. Modern SEO is about so much more than keywords and meta tags. If the URL hasn’t been …

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Keyword research helps you get into your customers’ heads

What happens when you search for information? There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Long form content is an …

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Go long-tail and forget splogs

You can also use platforms like Twitter to find potential customers and draw them to your brand. The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. A meta description is a short paragraph which is displayed under a …

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When auditing your site, take time to think about hits

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. It has long been understood that Google’s ranking algorithm is complex (by design). Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are …

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Myths and misconceptions about CTR

The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business. There is a chance that you already have evergreen content on your blog. Temporary redirects indicate a page has only moved temporarily so search …

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How to really understand doorway sites

External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Not too many years ago, content quality really didn’t matter. As long as what you wrote was somewhat relevant …

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Don’t forget duplication

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. And, then, a little bit of on-page optimization. Mobile has different level of engagement- mobile …

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Maybe sitemaps will be a thing of the past

Pages should be free of HTML validation errors. This is precisely the reason why Google takes into account social validation when ranking your webpages and blog posts. That way, your site gets shown to the people most likely to benefit from it. Don’t write only for the purpose of …

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How do you present SEO services?

When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Link Exchange is another good way for building links. However, you need to be careful with this one. I …

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Build a dashboard in Google Analytics for tracking

For this reason, it’s unwise to try and trick search engines with black-hat SEO tactics. By determining the meaning of each word, it disambiguates the other words until plausibility is achieved for the entire sentence or phrase (1). Whether you’re trying to get more clients for your law …

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Its all about organic links

Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking …

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Losing Focus on link bait

But many applications that previously were remote to what we used to judge SEO no more are. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. If you’re going to undertaken business blogging …

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Analyse your existing SEM

Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant …

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The Three Pillars of SEO: Authority, Relevance, and Trust

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content …

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The infamy behind googlebot crawlers

Link building isn’t dead. Not by a long shot. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that …

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Types of site changes brought on by non reciprocal links

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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Don’t forget about hits

They take all the uniqueness and personality out of your website. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. To prove your value and make the most of your SEO …

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Create a search marketing strategy based on conversion rates

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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Publish The Usual Static Pages

Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! As long as the post can be linked to and gain traffic long after it is originally …

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Create content about keyword research

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those …

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Start simple, but don't forget reporting

The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as accurately as possible. Before you fuss over the high bounce rate for each and every page, it’s important to understand that not all bounces are created equally …

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Understanding keywords

To start SEO for a webpage, first choose one target keyword. The primary phrase should be relevant to the topic and closely tied to the content. The term should also be a popular, low-competition keyword to improve your chances of ranking on search pages for the term. Thin content according …

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Headings and plugins

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is …

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