Repurpose old gateway sites

To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more …

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Latest developments in nofollow links

They’ve been trying to weed out sites that are identified as thin sites, but sometimes a legitimate site (like yours?) has some pages that get caught in the effort and penalized. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses …

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Google is looking at more than keyword usage

And that is why SEO is so difficult, in my view. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your …

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Canonical URLs for SEO

Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to …

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Make web crawlers the focal point of your marketing efforts

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it …

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More focus is put on indexed pages

Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in the last paragraph of text. There was a time when “keyword density” meant something for SEO content. Great content must …

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Tell me more about html

Click submit and see if that content appears elsewhere on your website or on the Web. You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? While domain strength is similar …

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Be mindful of html

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Increasing your search visibility is …

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The benefits of SEO to your search marketing strategy

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. Repeatedly building over-optimized, spammy backlinks overtime will lead to a …

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Start simple, but don't forget landing pages

You need to make sure that your address is in the area you are actually targeting. If you can’t back up your marketing in a specific location, then your efforts are never going to be as rewarding. Amazon search and YouTube & Video search need to be taken into account …

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I urge you to think about inbound links

The biggest difference between traditional market research and search-based market research is that you can gain a great deal of information about customer behavior and needs without spending a dime on focus groups, surveys, or other expensive methods. It’s also critical to ensure that review content is not duplicated …

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More focus is put on indexed pages

According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links. The trouble with creating your second or fifth page for lollipops, for instance, is that they …

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The hidden agenda of comment spam

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Whether you are building links …

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Create content about static pages

All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on …

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Quick tips regarding citations

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. You need to build content promotion into your content. This is the foundation of every successful content promotion campaign, and it starts …

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Hidden facts about conversion rates

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. You don’t have to be an astrophysicist to understand that a spike in users from a particular place …

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Every SEO Plan Is Custom

Where are you seeing the fastest movement in the SERP’s? If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes. This …

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Reasons that people rely on cloaking

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Combine responsive design and SERPs for Supercharged SEO

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. The driver of any heavy-duty link campaign is the quality and …

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Make a good use of text links

Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they …

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Personalization counts: how does ROI fit into this?

SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search …

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Adjust your appearance in search by utilising cloaking

SEO is a long-term strategy, so it sometimes takes months before you start seeing results. Also a rule of thumb the title should be no more than 70 characters. You need to put at least as much thought into the images you use as the content itself, as a poor …

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What everyone ought to know about plugins

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Unexpected ways 301 redirects can impact your marketing efforts

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. The best way to establish authority and credibility on your chosen topic …

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Difficult things about keyword research

The right threshold for you may differ. If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. The fastest turn around in organic traffic comes from small tweaks to existing pages. Is your web content long enough? Does it have enough substance …

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How the Changes in HTML 5 Will Affect SEO?

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most …

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Its all about domain authority

Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? It is very important that you are careful about …

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Write about domain authority

When search engines already have a test website indexed, using a combination of these approaches can yield the best results. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added …

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Try, test, repeat

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the …

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