Create content about canonical URLs

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). A great way to boost your site’s search …

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Use more than one search engine

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Advertising is a very important part of running any type of business. Google uses unique variables in …

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Heading structure for your single posts / single pages

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want …

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Understanding onsite SEO in relation to your marketing strategy

When it comes to long-term SEO strategies, there are so many tactics to consider. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex …

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Domain name – make it brandable

In today’s competitive market, SEO is more important than ever. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else …

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Reasons why you cannot learn indexed pages well

Keyword Tool.io – Now, Keyword Tool.io might be an extremely simple and rudimentary tool, but it works on a good premise. In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs Use Fetch as Google to test whether …

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Take care when dealing with googlebot crawlers

In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways Mobile content should be short, useful, interesting, and …

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Aligning your goals in relation to stickiness

And if a site has a wide presence of low-quality, time wasting pages, the site as a whole will be ranked lower. If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check …

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Hidden facts about link exchanges

Inbound links refer to links on other websites which point to your website. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in …

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Don’t forget RSS feeds

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Link building is also spreading brand awareness and capturing referral traffic. Research your target audience – If you’ve ever tried to do anything in the dark, then you obviously …

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Beginner's guide to content

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave. Much criticism has been levelled at the reliance on the inclusion of keywords, but ideally you should be using keywords …

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Beginner's guide to text links

It’s not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. he no follow link tag …

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Things to avoid when dealing with rankings

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. The Big Question—will this content endure?—is thankfully something you can control, to …

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Design + citations = Greatness

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. The content needed to fulfill the intent of a search varies based on the type of intent. Outbound, or external, links are links pointing …

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Personalization counts: how do conversion rates fit into this?

It’s important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it’s not surprising many business owners are reviewing their ecommerce sites. Google has access to all this incredible …

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Takeaway tips for gateway sites

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). In the eyes of Google, you’ll …

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What's the story about webmaster tools

Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a …

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This year will be the year of splogs

To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. Finally, the content on your website can do a great deal to bolster your search engine rankings. Getting high rankings on search …

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Useful tips from experts in content

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. Clearly define your …

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Meaty meta descriptions may affect your metrics tactics

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and …

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The worst advice I've heard about reporting

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. After all …

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Create an Engaging Web Presence by the use of trust rank

Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Businesses can leverage local …

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Let's follow SERPs best practise

Yeah, it’s true that on some landing/sales pages you don’t want to talk your visitor’s ears off. Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Would you refer this website to a friend or relative? Take …

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Beginner's guide to user generated content

Results driven, intelligent search engine optimisation. Anybody can optimise a site with a little know-how. There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Conversion is a cost-effective, direct method of improving revenue. How you should do SEO?

One important aspect is SERPs

Google Search …

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Take care when dealing with 301 redirects

If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. Your headline …

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Meaty meta descriptions may affect your quality tactics

By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. The first step when you discover duplicate content is to reach out …

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Make local search the main focus of your marketing tactics

Old school of link building has some improvisations. Many questions consumers ask these apps are questions on what services are nearby. Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go …

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Tell me more about doorway sites

Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings …

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Single-keyword SEO has been a staple for a long time

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Google’s algorithm is …

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Maybe RSS feeds will be a thing of the past

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

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Top trends in user generated content to watch

Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn’t matter. The creation of relevant and competitive Keywords is a finite process and may take months for a Web Developer to actually see results from their …

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Spend your time actually optimizing for just one or two keywords

Solving real customer problems is a major key to mastering evergreen content marketing. You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Not particularly pioneering, but 10 years ago, it was a tried and …

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Reasons that people rely on SEO

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. Though buying links may be a good marketing strategy, Google is on the lookout and …

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Design + comment spam = Greatness

In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. You should ensure that the first paragraph or so of text on …

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Taboos about RSS feeds that you should know

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. It’s one of the great things about the field. which is used to tell the browser the ratio or scale between the Website …

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Reasons that marketers love static pages

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Every market, every vertical …

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Understand about javascript

While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly …

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To get fast rankings, you need link bait

You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. If you are not currently tracking your website, you should implement those two programs right away. If you take the time to …

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What to do if Your Website is a Victim of Negative SEO

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers …

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Clarification about content

That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust–especially for mid-tier eCommerce websites who don’t have enough Domain Authority to compete with bigger competitors. From a quality page point of view, duplicate content is a low-quality …

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This story about search queries will haunt you forever

I think that another thing that I would share is that many people don’t understand that SEO is really an integration of many things and bringing that integration together can be difficult. Google has placed an increased onus on trust in recent times. If Google trusts your site, it …

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Losing Focus on non reciprocal link

Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Once upon a time, marketers focused on strategizing which keywords to place across their web …

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More focus is put on page impressions

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files …

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