Remember that web portals make the web go round

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. There are an infinite number of places you could conceivably build backlinks for your website, and the …

more ...

Reasons that marketers love static pages

Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton …

more ...

This story about white hat SEO will haunt you forever

It is also worth checking out your main competition to see which keywords they are targeting. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Ensure links to your website aren’t trying to …

more ...

Make it sufficiently broad in terms of page impressions

Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. For instance, unless you write …

more ...

The broken link-building method aided by web 2.0

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. Don’t forget that one source for information about keywords is your own web logs. These items include the titles for your pages, meta descriptions and H …

more ...

The hidden agenda of social media

Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. The bottom line is that if you’re focusing on a small group of generic keywords …

more ...

Search marketing implications related to bounce rates

So search engine optimization essentially involves making it easy for search engines to find your website and boosting your position in their rankings. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content …

more ...

Understanding stickiness

Panda updates are changes to Google’s algorithms which are aimed to ‘lower the rank of low-quality sites or thin sites and return higher-quality sites near the top of the search results’. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make …

more ...

DoFollow Links From Authority Sites

Search engines are always updating their standards and guidelines to help improve their user’s experiences. Not convinced yet? Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers …

more ...

More focus is put on search engine spiders

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Many times people set unrealistic expectations for themselves. They think generating content for an entire website will take …

more ...

Random musings on SEO

It’s time consuming, it’s expensive, and kind of cheap SEO firms aren’t going to do the work needed to get real results in SEO. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the …

more ...

Pay particular attention to SEO when performing an audit

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up …

more ...

Define your goals with regards to quality

A constant work on SEO will definitely bring growth, success, and ROI. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Google does have a very good reason for penalizing websites with low-quality or “thin” content. A webpage’s loading speed is very …

more ...


Monitor your SEO copywriting success

An old SEO trick is to create multiple pages for a given service you offer, but make each version of the page centered on a certain city you want to rank in. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant …

more ...

Pay attention to duplication

Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If …

more ...

Its all about LSI

Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC …

more ...

Maybe text links will be a thing of the past

Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity …

more ...

Never underestimate the influence of googlebot crawlers

There is a very thin line between reasonable duplicate content and thin content. This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline. Study your niche (a.k.a. know your target audience!) and write specifically for …

more ...

Things that make you love and hate widgets

Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently …

more ...

Fun with html for now

Millions of businesses and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? Without considering a search engine user's intent, you will attract too much unqualified traffic. People have different search behaviours and of …

more ...

This year will be the year of webmaster tools

Cookieless domains are useful because a browser can connect to more than one at a time. How often do you even scroll down the first page of Google, let alone click to the second page of results? Too often, business owners create a decent site, and then forget about it …

more ...

Maybe canonical URLs will be a thing of the past

Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. If you can’t make the long-term commitment needed, consider spending your money on pay per click ads. When you incorporate real SEO into your website, you’ve …

more ...

Unlocking the mystery of link bait

Categories are other components of blogs that can help your SEO effort. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. The markup languages have become more important to SEO. The key is to know your audience.

One element of your strategy should look …

more ...


Optimise your site, paying special attention to anchor text

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and …

more ...

Maybe search queries will be a thing of the past

That means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. Many free and fee-based keyword research …

more ...

Find the right Chinese keywords

Can your title tag be improved to be more user-friendly? Duplicating portions of content is a natural part of the web. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is …

more ...


Understand about URLs

Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Make sure to budget appropriately. Keyword research is an entire sub-discipline within SEO and it …

more ...


Understanding cloaking in relation to your marketing strategy

The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Things have changed a lot since then. When selecting keywords, you should also keep the …

more ...

How to focus on backlinks

While thin content is not necessarily intentional, there is no way for a search engine to determine that. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. I spent years and years focusing on doing nothing but …

more ...

The reason everyone loves CTR

In other words, with SEO, half the battle is won before it even starts. For your evergreen content to remain relevant, you should revisit it from time to time and make sure it is up-to-date. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better …

more ...

Self-publishing Parasite SEO based purely on sitemaps

As you know, it’s not enough to just do “on page” corrections and create quality content. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Effective Search Engine Optimisation is a …

more ...

How to learn about backlinks in a few hours

You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as …

more ...

One element of your strategy should look at authority sites

All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). For small businesses, the best approach to identifying target keywords requires …

more ...

So, how to start?

Another option is to make the most of Google’s robots.txt Tester. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining …

more ...