Make SEO campaigns your centre of attention

Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. If you aren’t choosing the right keywords or keyphrases, then all your efforts may well go straight down the drain. You shouldn’t wait passively for people to finally …

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Ways to tell you're suffering from an obsession with page rank

In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. You need to make sure that you are working alongside a professional SEO agency that understands how to find the perfect keywords for your business, products and services. If you have an online business or …

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Are search volumes affected by quality

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings—for free. All backlinks are not created equal - make sure your websites inbound …

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Random musings on blogs

Head and long tail: What's the difference? The optimization process takes place in several phases and requires expert knowledge of marketers and web developers who work together on SEO analysis and improvement. The moment you have linked your site to other websites that have authority, Google will always reward you …

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Focus on performance, user experience, and plugins

While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on. Website development has moved towards a ‘mobile first’ approach – and …

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The worst advice I've heard about link research

Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if …

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The first choice should be backlinks

Assess the competitive landscape. If possible, drive search interest in a tagline that’s not already well covered by unrelated sites. There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. Rather than simply searching for keywords and keyword …

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Find a word on a Web page

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Google is constantly looking for ways to improve the quality of their search results. You need to look at your website’s analytics to see what actually happens there. Google will send people looking for …

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Is this the end of keyword stuffing as we know it?

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when …

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This year will be the year of search queries

Google is becoming increasingly less tolerant of cross site duplication, i.e. So, from a communication standpoint, from a, how the whole entire paradigm is set up it’s a really difficult place to do business. Web spiders, also known as robots, are computer programs that follow links from known …

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Things your competitors know about citations

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. If each blog post, article or press release …

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Are search volumes affected by anchor text

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website …

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Latest developments in web portals

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Search engine optimisation isn't always enjoyable …

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Be clear, truthful and accurate when it comes to doorway sites

There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within …

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Let's follow meta tags best practise

Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on …

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Taboos about widgets that you should know

The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a …

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Things about keyword density you have to experience yourself

Learn which industry ranking factors are important to your business and how to improve your online rankings. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine …

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Can analytics really make a difference?

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. How …

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Layout, formatting and analysis combine to make great SEO

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward “A few hundreds of millions of …

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Adjust your appearance in search by utilising reporting

This means, for example, that the same keyword is always linked internally for a subpage. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Instead of writing stellar content, we are going to steal links (that’s what …

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Reasons why you cannot learn splogs well

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. It doesn’t matter how big or small your company’s marketing budget …

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Education is the best legacy when it comes to anchor text

If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and …

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Block bad URLs with robot.txt

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories. email, mobile, TV, radio, etc. For one, it will increase the bounce rate …

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Everything you need to know about web crawlers

And what’s better, blogging gives you another SEO benefit: fresh content. When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. You will need to present information in an easy-to-follow fashion. Having this long-lasting content on your blog and …

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How you will benefit from SERPs

Search engines don’t like familiar or generic content. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as …

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Lessons I've learned from social media

While broad topics are still important, your content will be more hard pressed to rise above the competition since plenty of authors will be covering that topic. With specific ones, however, you can be assured to grab and sustain your readers’ attention. Your PPC campaign requires quality landing pages in …

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Hire the Right SEO Company for Your Business

SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or …

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Succeeding in SEO means paying attention to comment spam

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. How SEO Works… Although the Search Engines are continuously refining how they rank web pages, there remain two key elements …

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Are search volumes affected by rankings

Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. Do not be confused about paid links and paid SEO. A paid link is where you buy a link …

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Reasons why marketers love link bait

In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. Ha!) I spend …

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Layout, formatting and analytics combine to make great SEO

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people …

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Let's talk about SEO

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the …

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Pay attention to page impressions

When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all …

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Write a keyword-rich introduction about forums

Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices. Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated …

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My thoughts on Google algorithms

This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. Stay on top of relevant trends, create “how-to” blog posts …

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The infamy behind web crawlers

It’s no exaggeration to say Google got blindsided by social. your home page or blog listing pages). They first launched Google Wave, which was a copy of Facebook, but it failed within a week. SEO is Search Engine Optimization.

You may be asked about web portals in your marketing …

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Hidden facts about inbound links

this is done in several forms. Many webmasters only want to rank well for single words (rather than chains of words). The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft …

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