Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. But where do you start? A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Why do we need it?
Write a keyword-rich introduction about duplication
Adopt a customer centric view of link research
Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. SEO – an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for different things.
Thinking about doorway sites makes everything OK
that is, it allows you to market to people when they are looking for the products and services your business provides. The stronger the backlink profile of a site, the more PageRank their links will pass. In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. According to Gaz Hall, a UK SEO Consultant : "This will not only improve your ranking, but will make your site much more valuable to your visitor."
Your marketing strategy could use a facelift - consider including analytics to adhere to best practise SEO principles
Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. A great example that I like to use is Indozine. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. They have no unique content, only repurposed snippets of content from other pages on your eCommerce website. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords)
are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors
to your site.