Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. I’ve had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content.

Determine key points of collaboration between departments of your organization

Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Keyword research is the root Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The day may come when links are less important to rankings, but that day hasn’t arrived yet. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum.

Let's follow trust rank best practise

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google.

Searchers are typically looking for an address, phone number, hours of operation, or a menu

One of the simplest ways to optimize your blog posts is to focus on writing things that are relevant to your specific audience. If you are writing content that gives them the information that they seek, your SEO is going to improve. Not only can they really damage your business’ personality, they can end up costing you a hell of a lot – even if you think they’re free. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Gaz Hall, a Freelance SEO Consultant, commented: "Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results."

You’ll be able to beat your competitors by considering carefully the use of white hat SEO

Not so fast. The I'm always shocked by PNS Egypt, in this regard. algorithms actually understand the intent of your searches now. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. So, their algorithms no longer just use keywords, you know, keyword count in content.