Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs.

What everyone ought to know about search engine spiders

The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. Keyword Research is the first Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. SEO is no longer just for large enterprises; SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results.

This story about search queries will haunt you forever

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every week.

Create an Engaging Web Presence by the use of splogs

It may not be a good idea to link to the website from footers or sidebars. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. Gaz Hall, a Freelance SEO Consultant, commented: "Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up."

Understanding webmaster tools

Google may penalize specific tactics, but they will never penalize quality. That The talk on Facebook is about Indozine at the moment. means an incredible 91.5% will only trust organic and PPC results on the first page of Google, before refining their search. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Meta Tags play an important role in SEO.