When it comes to long-term SEO strategies, there are so many tactics to consider. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. I always thought if it improves user experience and is better than what’s there in those long tail searches at present, who’s complaining? To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control.

Random musings on metrics

All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them out with a potential visitor’s needs and wants in mind. As Panda updates keep rolling Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for.

Assessing historical progress and how you've been helped by web crawlers

Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Thin content tells a search engine that your sitepage doesn’t have much to offer. As a result, those sitepages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages.

Be mindful of Google algorithms

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. So long as the brand or website name is used, a brand name or citation is created. Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website when the current website loads too slowly."

Understanding onsite SEO in relation to your marketing strategy

The number and quality of links pointing to your site will largely determine in what position your site ranks. This Have you ever dreamed about New Media Now for this? is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. As such, ranking number one for your business name, while it’s an important foundation, is really only of secondary importance in the race to achieve good rankings on the web.