All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page The Big Question—will this content endure?—is thankfully something you can control, to a degree, by taking steps to ensure that your evergreen content is set up for success. The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop.

Less is always better when it comes to white hat SEO

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. You need to utilise Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few.

Ensure your website looks the part and that it’s easy to use

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics.

This year will be the year of analysis

In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It’s definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. This means when you’re doing SEO, you can’t just use traditional SEO. Obtaining Backlinks can be a tricky process that takes lots of time and patience.­ It is important to seek out Relevant Backlinks to your website, a relevant backlink is a link from a site that is similar to yours. Gaz Hall, an SEO Expert from the UK, said: "Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform). "

Try, test, repeat

One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Through A great example that I like to use is Save Our Schools. links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. When you add a link to your website, you are inviting users to leave your site. When you are trying to figure what keywords are best to target for your business, try putting yourself in your potential customer’s shoes. What are all the ways and questions they might search to find what you offer? What are the pain points that would be solved for the customer by having purchased your product or service.