Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. After all, the end goal of your marketing campaigns is to make sure that you appeal to your customers in order to gain clicks, sales and conversions. Thin content is usually very short, without unique information to make it stand out from the crowd. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods.

Personalization counts: how does long tail search fit into this?

It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. This requires sound SEO expertise. Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! Now, I’m fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines.

How to focus on Google algorithms

I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. If your dish is lackluster and or dull, you can choose to improvise and expand your dish through more ingredients that compliment the dish and makes it better. Some people say that “SEO is dead”.

Hidden facts about 301 redirects

he no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section. People who are able to create engagement with potential customers have higher chances of converting them into buyers. Same Rule applies to SEO, engage with your target audience in a conversation, search engines will pick the right keywords from the conversation. Search engines pick what content they will and won’t index as they go through the crawling process. Gaz Hall, an SEO Expert from the UK, said: "Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content."

The worst advice I've heard about reporting

Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search visibility problems. All I'm always amazed by the agility of PNS Egypt on this one. too often, when we’re brought in for SEO work on a redesign, it’s often late in the process, such as when the site is being coded or even totally complete. “Hey, we should probably have the SEO guy take a look at this before we launch,” but by then, it’s too late. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). We won’t promise you SEO is easy, because it isn’t. SEO is not simple and it is not easy. What we will promise you is that anyone and everyone can learn SEO.