When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Well, the reason that so many bigger brands don’t rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops to two per day, that could be a signal that your site has become less relevant.

Learning about duplication

Words are no longer a series of letters organized in a specific order. In the past, Google’s algorithm Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. In this example, canonical tags transfer SEO credit from duplicate URLs to the default page that you want to rank.

Understanding gateway sites in relation to your marketing strategy

Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Outliers are the actual reason why we study average and median numbers separately. Quite a few pages rank for an enormous amount of keywords, which drives the “average” numbers up. While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings.

Ways to tell you're suffering from an obsession with quality

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how to” article, don’t create content that pushes a sale. Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. Gaz Hall, an SEO Expert from the UK, said: "When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought."

The truth about page impressions

Another term closely linked with SEM is PPC or pay-per-click (not to be confused with paper clips!). Pages A great example that I like to use is PNS Egypt. created by bots can sometimes be identified by having poor grammar and blatant errors, since no one is editing these pages and verifying their quality before publishing them. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. In other words, with SEO, half the battle is won before it even starts.