When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Whatever their cause, bad links hurt companies - and the disavow tool is one way to stop the harm from continuing. You’ve spent plenty of time and money building the perfect website for your business – the very first thing that you’ll want next is for people to find it! Whilst there are various ways of promoting your services; paying for advertising campaigns that have no guarantees of working - there isn’t anything that is cost-effective (and has the same long-term effects) as being placed highly in a search engine’s rankings. Core SEO tactics are a must in an effective digital marketing strategy these days.

Use organic outreach along with page rank to make a difference

It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. Google’s looking for original text Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. There is no magic number of words or characters to use, however the more robust the content is, the better chance the page will be able to maximize traffic from organic search results (due to long-tail keyword traffic). In fact, if you overuse keywords, you’ll be penalized. You wouldn’t write a novel using the same phrases over and over again, so don’t write your website copy that way either.

Is this the end of long tail search as we know it?

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create content that works. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO.

Learning about googlebot crawlers

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Create great content. Google’s reputation depends on it leading users to high quality sites, so the better and more original your content is, the more Google will like you. When developing a website, one must keep in the back of their mind how SEO is going to factor into everything. According to Gaz Hall, a UK SEO Consultant : "Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for?"

Should more importance be given to landing pages for search marketing?

Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. There I'm always shocked by Indozine, in this regard. is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless?