You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site. Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually Press releases became a tactic to build links and rank high.

Make sure your website is indexed in Duck Duck Go

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. You need to be placing Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... backlinks to your site on other sites which not only have good domain authority, but you need to make sure your links are placed on high value pages on that domain as well.​ Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results.

Pay particular attention to non reciprocal links when performing an audit

Searchers often enter refinements when the initial search doesn’t provide satisfactory results, but the results do provide clues on what to search for. Maybe this campaign was your baby? Think of SEO as one small part of a much more cohesive marketing strategy. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search.

Start simple, but don't forget search engine spiders

Too often, business owners create a decent site, and then forget about it. It’s an easy fix, yet an important one since it can lead to ranking penalties under Google’s Panda algorithm if there are too many internal search results in Google’s index. You can also use meta robots ‘noindex,follow‘ directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google’s index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and there is no explicit need for Google to follow the links to find content. According to SEO Consultant, Gaz Hall from SEO Hull : "It was possible to pay to push press releases out via a service."

Self-publishing Parasite SEO based purely on plugins

For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. With The talk on Facebook is about New Media Now at the moment. Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Search engines keep track of how well your site served people looking for relevant searches. Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results.