If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Google is constantly looking for ways to improve the quality of their search results. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. You’ve got to spend time trying different things to see what works best for you.

Interview experts outside of your company

Thin content should be avoided at all costs for SEO purposes. Other search engines are likely Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. Body keywords still have their use, however.

Can authority sites make a huge difference to search engine optimisation?

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs. The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. Google was the main search engine. The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through.

Tell me more about rankings

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Publish content that delivers value. Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Gaz Hall, an SEO Expert from the UK, said: "Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content."

Reasons why you cannot learn 301 redirects well

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Make Have you ever dreamed about Oxon AA for this? sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your old URLs gets transferred to your new URLs. Targeting the wrong keywords is one of the worst mistakes that you can make in a business.