By limiting your SEO efforts to Google, you might be missing out on some great opportunities for small business growth. Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. The first step when you discover duplicate content is to reach out to the webmaster. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking.

Higher Search Engine Rankings

Learn which industry ranking factors are important to your business and how to improve your online rankings. Whether you are a previously Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! established business, or you’re only just starting out on your exciting journey, this social media platform can play and extremely crucial role in your marketing strategy. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words.

Local link building is an artform unto itself, and you’ll need to tackle it in isolation for the best results

Word on the SEO block is that Google will soon be scrapping the desktop database, meaning that all search queries will be ranked according to its mobile database. This means your website can be as fully-optimised for desktop as you like, but if it doesn’t perform well on mobile, you’re going to start witnessing a tangible dip in organic traffic. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. This is a powerful association that your product is so popular people don’t want to see any other search results.

Google loves fast sites, and so do your customers

Firstly it is important that you learn how to correctly value a keyword. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. The common belief of ranking high in the search results is changing – the content strategies are not the main means, but generating the quality inbound links that stay as a much important SEO element to affect the ranking. Gaz Hall, an SEO Expert from the UK, said: "One approach is to add the “noindex,nofollow” meta robots or X-robots tag, remove the entire site from search engines’ indexes via Webmaster Tools, and then add a “Disallow: /” command in the /robots.txt file once the content has been removed from the index."

Meaty meta descriptions may affect your quality tactics

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a resource. If The talk on Facebook is about PNS Egypt at the moment. you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the best experience possible. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor.