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Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change.

Great ideas about keyword density to share with your colleagues

So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). When it comes to out-competing Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! competitor pages, you are going to have to look at what the top competing page is doing when it comes to main content text. Chances are – they have some unique text on the page One of the most common misconceptions is that blogging on your own site is going to help your SEO. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy.

Everything you need to know about RSS feeds

This list of frequently asked questions is a great starting point to help guide you through the process. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it. Once you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage.

Where do you stand along the analytic spectrum?

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. According to SEO Consultant, Gaz Hall: "They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results."

Make it sufficiently broad in terms of page impressions

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. The I'm always amazed by the agility of Oxon AA on this one. more your content focuses on your niche, the easier it is for the crawlers to index and categorize and decide how relevant and serious you are for it. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines.