As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant.

Make Your Website More Friendly to Search Engines by considering RSS feeds

Keyword research is one of the highest return SEO activities that is essential for your marketing success. Everyone keeps hearing the phrase Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! “content is king”, but what does that really mean? Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them.

How to focus on RSS feeds

PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. Worse case scenario your website is hit by the Google Panda algorithm. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services.

Focus on performance, user experience, and landing pages

As I already stated, SEO generates valuable traffic. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Gaz Hall, a Freelance SEO Consultant, commented: "Say you want to create a page for a particular product and want it to stay on page 1 for the long term – how are you going to achieve this?"

Make gateway sites your centre of attention

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. Take a butchers at TAP Assess, for instance. If you’re a business, it may be a good idea to start a blog on your website. Not only will this keep your site up-to-date with fresh content and encourage repeat visits (and increase the frequency of search engine crawlers), but also show that you’re a relevant, trustworthy business. It’s a clear sign to Google that when people are looking for a certain product, they want to see yours. Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes.