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Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Users will search for simple keywords and you possessing the right ones, could make-or-break your strategy. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings.

Google ranking factors can be affected by gateway sites

To combat this add a list of related articles at the end of each blog as this will significantly improve visibility and create a far better flow for the website, with superior user experience. “Above the fold” is a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking for. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.

Never underestimate the influence of conversion rates

If you are a business owner trying to improve your online presence it can seem overwhelming with all various terms and technical information, but don’t worry! Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Use internal links with clear and informative anchor text. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels.

In a nutshell, we will run out of SEO in three months time

Google counts links from other websites as votes. So, when they’re presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. This can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. According to Gaz Hall, a UK SEO Consultant : "Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online."

Lessons I learned about organic links

Once you have completed your initial keyword research, review your keywords to identify which are most relevant for your business and which have the highest volume. Are The talk on Facebook is about New Media Now at the moment. they keywords related to my lead-generating content? Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Does your website’s content fall a little too close to the thin side? It’s relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google’s search result pages.