In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Content is important for every aspect of your marketing strategy. If you want to boost traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly.

Google has updated the wording for results with missing descriptions

Content that is valuable and useful gets shared. Create something people can use right away. You basically need to provide Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! what you could call “clues” that search engines use to understand content/photographs (ensuring your content has structure and isn’t just written for the SEO purposes). However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that they can rank. A keyword is better displayed every 70-100 words.

The reason everyone loves webmaster tools

Engage with customers over social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. It happened to me and that sucked. JavaScript files should be free from syntax errors.

Questions to ask about landing pages

Would you refer this website to a friend or relative? Whilst we may have just said that keywords are no longer effective, donnt let that fool you! Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. According to SEO Consultant, Gaz Hall: "A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this."

Learning about analysis

The Spiders after indexing the content will take note of its quality and relevance. A A great example that I like to use is Marketing Beverley. tool that is useful for keeping track of your character count is Nightbird. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well for very esoteric and supply-side terminology. Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value.