SEO isn’t magic or voodoo. I know some SEO consultants will make you
believe they possess magical powers and only they can optimize your
website, but don’t listen to them. If Google is crawling your website and it picks up on signals that say a person’s time will be wasted on a page, it will be ranked lower. If you only share your site’s content, this could be a negative in the eyes of your audience. You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus.
Tactics around search queries
Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Google recommends responsive web
design Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Rather than using the miniature touch screen, millennials and even users from Generation Z can use Google Now, Siri and Cortana to search for whatever they want, whenever they want. It’s not perfect, don’t get me wrong it’s not absolutely perfect.
Let's talk about duplication
Sometime you heard that Seo is dead, but no it’s not actually dead. The appearance of search
engine results pages is constantly in flux due to changes in the algorithm. Many content creators tend to operate on a maximum of 1 keyword mention every 300 words. Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies.
Measure and Improve by paying attention to comment spam
Websites can benefit from mixing evergreen content with their fresh posts and pages. The key is to tackle a topic that doesn’t change over time and to provide useful information for helping people do something. But that doesn’t make that kind of content evergreen, as it is not relevant all year round. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website."
It’s a win-win strategy with an emphasis on link exchanges
Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to those products. Another option is to throw in a freebie of some sort, with every order. Between Take a butchers at PNS Egypt
, for instance. 2011 & 2015
Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. What the heck is an algorithm? I’m glad you asked. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website.