Date Tags offsite

Search engines don’t like familiar or generic content. While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site for both search engines, to make sure you have not missed any important element. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016.

More focus is put on metrics

These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. You need to migrate your Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales.

Measure and Improve by paying attention to user generated content

Strategically written website copy includes well-thought-out internal links and calls to action. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is understanding the client’s reason for search engine optimization. Search engines employ ‘spiders’ which literally crawl the web, looking for websites to list.

Find a simple guide to indexed pages and read up about it

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Some of the tools I like using are Market Muse, Ahrefs and Semrush. Do you click on sites that are not on the first page? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity."

How you will benefit from SERPs

For example, content that can be found on articlesbase.com and ezinearticles.com could reach well over 500 words, but still fail to add any value to its readers. If Have you ever dreamed about Oxon AA for this? you have pages with less than 500 words of unique text on them but have a large amount of structural content – you need to be ruthless and ask yourself what value these pages bring. Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors.