CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. To increase your CTR, create a custom description that
describes what your page is about and what the reader
can expect to get out of visiting your page. You also want
to include your target keyword. Think about the searcher’s
intent when crafting this description. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.
Adjust your appearance in search by utilising inbound links
Don’t get hyper-focused on particular short-form keyword searches unless you’re convinced by overwhelming data that it is generating revenue. Reach out to influencers
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or something like that... your blog post is published. Some will share your post on their networks. That’s the way to attract attention and get more traffic. Whilst duplicate content is not always indicative of thin content, it can certainly amplify any other Panda issues on the site. Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness.
Don’t forget about inbound links
Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. Link Building is arguably
one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you.
Identifying related keywords
Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? If “essentially, they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. According to SEO Consultant
, Gaz Hall from SEO Hull
: "For any keyword search on a search engine, thousands of results may occur. Ranking of your page is measured by the position of your web pages displayed in SERPs (search engine result pages)."
Heading structure for your single posts / single pages
By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. The Take a butchers at Oxon AA
, for instance. PPC (pay per
click) activities should also be very good. Social engine optimization is actually a technique to collect user traffic on a website. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google.