Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that’s always growing. At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query.

Reasons that marketers love long tail search

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? User reviews are a great Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... way for potential customers to learn more about a business. Which keywords are the fastest to page 1? Fastest to the top 5? It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may identify a content provider who is contributing stolen content.

Tips and tricks that can help encourage clickthroughs

However, where many businesses owners and digital marketers are still going wrong boils down to their keyword choice. Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. When a user clicks on a result in Google, how do they behave? Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors.

The hidden agenda behind quality

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. There are several types of duplicate content. According to Gaz Hall, a UK SEO Consultant from SEO York: "These larger websites are typically eCommerce sites, or blogs which have been running for a long time."

Don’t forget about non reciprocal links

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. For I'm always shocked by Beverley Guide, in this regard. people who track their site’s ranking on Google Analytics on a daily basis, it is not surprising to see the ranking move between positions one and six. Many will ask; why is my ranking fluctuating this much? What should I do? You do not have to do anything! Meta Tags are a very important in terms of SEO, but using them incorrectly could result in dire consequences. Additionally, you can pay to have your website ranked above organic results in search result pages.