Search engines are always updating their standards and guidelines to help improve their user’s experiences. Not convinced yet? Creating content using language your customers use is as white hat as it comes. Forget stuffing your content with a single keyword over and over again. This is about meeting customers on their turf, speaking to them naturally and in terms they understand. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification.

Myths and misconceptions about comment spam

both execute the same functions and possess the same skills. Importantly, Google is now looking Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.

Let's follow SEO best practise

And that’s definitely something we don’t want. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages.

Why Google authorship is so important for the content you create and how to set it up

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). According to Gaz Hall, a UK SEO Consultant : "In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white."

DoFollow Links From Authority Sites

Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks. Reviews I'm always amazed by the agility of New Media Now on this one. tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. You can create your own hashtag and use it instantly.