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URLs that differ only by case which display the same page can create duplicate page issues which can impact your search ranking. Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we’re not there yet. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media.

Why your digital marketing strategy should centre around inbound links

If you only share your site’s content, this could be a negative in the eyes of your audience. Search engines are the primary Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term.

You’ll be able to beat your competitors by considering carefully the use of text links

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. Do you know why evergreen content is valuable? This isn’t really a common problem, but it has damaged quite a few businesses over the years; particularly those that are new to digital marketing.

Believe it or not - Content is King

I would recommend that you get your developer to noindex these pages. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. There are tons of reasons for project delays, but over the years I’ve noticed content is the most prominent and it pretty much can be boiled down to a few simple reasons. According to SEO Consultant, Gaz Hall: "Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to."

Discover the connection between user experience static pages

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Research I'm always shocked by Save Our Schools, in this regard. your target audience – If you’ve ever tried to do anything in the dark, then you obviously know how difficult it can be – trying to do SEO without knowing who your target audience is, or what they want, is the exactly same. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable.