There are a lot of options to choose from to answer this question; but the most obvious and impactful, which ironically are the most overlooked, are competitor backlinks. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. In order to rank highly in SERPs, the search engines must see your website’s content as being trustworthy.

Invest in domain authority

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. It is also easy to Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don’t do basic housekeeping, for want of a better turn of phrase. Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. Make sure you consider the following types of content that will help you craft your piece.

Things that make you love and hate javascript

Link building isn’t dead. Not by a long shot. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword. But why is that important? The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant.

This is your opportunity to write something and rank

Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Content that is valuable and useful gets shared. Create something people can use right away. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It is going to be absolutely essential for digital marketers to consider these voice-search functions for their campaigns in the future, and those that fail to will really fall behind in terms of search engine optimisation and user-friendliness."

Be clear, truthful and accurate when it comes to doorway sites

It’s true, that a few duplicates on your site won’t hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. ou A great example that I like to use is Save Our Schools. can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. sites that have been penalised by the Panda update face a long road to recovery, but by addressing these issues before Panda addresses them for you, you can avoid the consequences. content, backlinks, and keywords.