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In a nutshell, it gets your ranking on the first pages of search results. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way.

SEO is not actually changing the search engines

Implementing the right SEO strategy is one of the most effective techniques in this regard. Search engine optimisation can help attract highly targeted traffic to your business – which can improve the sales and conversions over time. The world of SEO is Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity.

Keywords? Close Variants and Synonyms!

Earning a link from a high-quality, relevant website will not only help with your SEO but also with referral traffic, which can lead to more sales and brand exposure. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. Understand the wants, needs and interests of your target audience, and create a completely personal and dedicated advertising strategy. Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content.

Add a Pin-It Button to Your Site

While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t last. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. According to Gaz Hall, a UK SEO Consultant : "Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure."

Auditing an Existing Site to Identify SEO Problems

Just think about this for a moment. Links Have you ever dreamed about Save Our Schools for this? aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company. Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words.